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News

New Report: Discover How AI Is Changing Digital Marketing

By Anna Taylor | July 3, 2019

Online marketing has had its fair share of ups and downs in recent years. Advertisers have been beset by online fraud, and consumers have had to contend with cluttered online […]

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News

The IAB Australia Affiliate Marketing Industry Review 2021

By Rakuten Advertising | February 3, 2021

The affiliate marketing industry has never evolved more than it has in the past year. Lockdown restrictions forced waves of new consumers online. Businesses around the world had to adapt […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Rakuten Advertising | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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News
Rakuten Marketing & Skimlinks Partnership Brings Further Transparency and Actionable Data to Affiliate Programmes
By Anna Taylor | June 20, 2019

We’re very excited to have partnered with Skimlinks to bring more transparency and actionable data to our clients’ affiliate campaigns. Skimlinks is the leading commerce content platform. As the world’s […]

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Marketing Strategies

Client Success Story: Rakuten Marketing Boost Conversions for HP through Social Offering

By Rhiannon Farrar | January 13, 2019

“At HP we value our customers and constantly strive to drive better user experiences for them across all channels. Data is at the center of all our decisions. The Rakuten […]

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Marketing Strategies

Making the Most of Your Multi-Channel Marketing Holiday Strategies

By Rakuten Advertising | October 23, 2018

Q4 is well underway and the holiday period is right around the corner! For brands this means it’s time to plan, strategise and finalise holiday planning across all marketing channels. […]

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News

Stuart Simms Appointed Rakuten Marketing CEO

By Alissa Degreef | August 9, 2018

Our most recent President, Stuart Simms, has now been appointed as the Rakuten Marketing Chief Executive Officer. We couldn’t be more ecstatic to be having such an innovative, thoughtful retail […]

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News

Announcing Rakuten Marketing Prospecting

By Rhiannon Farrar | July 24, 2018

For today’s digital marketers, finding the “right” customer is as critical as it is challenging. The “right” customer is more than the loyal shopper who repeat purchases. They are consumers […]

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Insights

Whitepaper: Consent Based Digital Advertising

By Rakuten Advertising | May 8, 2018

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of […]

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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Rhiannon Farrar | April 10, 2018

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation.

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