Search results for: 'digital marketing'

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.

In the dynamic world of Connected TV (CTV) advertising, understanding market dynamics and nuances is crucial. Our latest report, "The New Frontier of Advertising: Navigating the European Connected TV Market," co-created with Google Ad Manager, dives deep into Europe's CTV advertising landscape.

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever.

Rakuten TV's Enterprise Services provides content owners with unique opportunities to reach diverse European audiences through FAST channels and video-centric apps. In collaboration with Rakuten Advertising, this initiative delivers sophisticated targeting and monetisation strategies to advertisers, ensuring more effective and profitable campaigns.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.

Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.