Search results for: digital marketing
49 results for 'digital marketing'
July 17, 2023
Marketing Strategies 5 reasons for Choosing Connected TV’s Dynamic Advertising Solutions
In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.
August 9, 2023
Insights CTVisionaries Episode 4: CTV’s potential as a performance channel
CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.
August 26, 2020
News Rakuten Advertising Wins at the PMAs
Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.
August 25, 2020
Marketing Strategies Publisher Showcase: UpSellit
Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit.
December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
July 24, 2023
Insights CTVisionaries Episode 3: Overcoming Obstacles
It’s time to address the current obstacles preventing agencies and brands from capitalising on the CTV opportunity. In episode 3 of CTVisionaries, our experts discuss the barriers and provide the solutions you need.
August 31, 2023
Marketing Strategies CTVisionaries Episode 6: The evolution of ad experience on CTV
In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.
October 13, 2021
Marketing Strategies RAIC Insights: The Importance of a Marketing Strategy for Publishers
Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). The blueprint demonstrates the importance of affiliate marketing as a strategic digital channel, and for publishers, showcases how they can add value and increase monetisation opportunities.
July 6, 2023
Marketing Strategies Introducing CTVisionaries
The Connected TV (CTV) industry has revolutionised the way we consume television and video content. With the rise of streaming services and advancements in technology, CTV has become a dominant force in the media landscape.
April 27, 2022
Marketing Strategies Transforming compliance for financial services
With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever.
October 18, 2022
News Rakuten Advertising Wins Big at the GPMAs
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
June 22, 2021
News Guide: the CTV’s programmatic opportunity
We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide 'The Programmatic CTV Opportunity in Europe'.