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Reflections from RAIC: the growing strategic view of affiliate marketing

By Rakuten Advertising | June 9, 2021

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of […]

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Marketing Strategies

‘Moments’ in Media Planning – How to Increase Strategic Impact

By Rakuten Advertising | June 1, 2021

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]

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News

Rakuten Advertising shortlisted for the 2021 Performance Marketing Awards

By Rakuten Advertising | May 27, 2021

We’re proud to share that we have once again been shortlisted for the Performance Marketing Awards (PMAs). Now in its 14th year, the PMAs showcase the industry’s most innovative and […]

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Marketing Strategies

4 Ways the Pandemic Will Impact Future Shopping Trends

By Rakuten Advertising | May 26, 2021

Last year, the retail industry faced countless uncertainties generating both positive and negative results and shopping trends. While non-essential retail was forced to close due to lockdowns, the e-commerce industry […]

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Marketing Strategies

Back to Basics: Understanding Cookieless Tracking and iOS 14.5

By Rakuten Advertising | May 19, 2021

Cookieless tracking continues to be a topic dominating the industry, and the conversation certainly isn’t going away any time soon. As consumer concerns over privacy and how their personal data […]

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News

Rakuten TV Launches Over 100 New Channels Across Europe

By Rakuten Advertising | May 12, 2021

Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV […]

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Marketing Strategies

Want to Drive Consumers Back In-store? 3 Reasons to Launch aIn-Store Affiliate Campaign Right Now.

By Rakuten Advertising | May 11, 2021

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores. As vaccines continue to roll out across the country […]

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Marketing Strategies

Suitcases at the Ready – Travel Industry Prepares to Reopen

By Rakuten Advertising | May 10, 2021

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector. Similar Web data has revealed […]

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Marketing Strategies

Rethinking the Customer Journey within Advertising Campaigns

By Rakuten Advertising | May 5, 2021

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]

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News

Introducing the Rakuten Advertising International Collective

By Rakuten Advertising | April 14, 2021

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC). The first global collective of its kind, RAIC will bring together experienced advertisers and publishers in the […]

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