Historically, the financial sector hasn’t seen the same level of innovation and creativity that we have seen in other retail verticals. This has been due to consumer behaviour and the […]

Advertising strategies that truly connect with consumers are pivotal to the success of any ad-campaign. And at the centre of connecting with a target audience, is understanding the mindset or […]

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes logical sense. It’s logical to expect a global […]

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channels true value. The uncertainty of the past 12-months has led […]

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect […]

Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the […]

Rakuten Advertising and Rakuten TV are excited to announce the launch of CNN International news channel on Samsung TV Plus in Germany and the UK. The news follows the Euronews […]

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Once upon a time major shopping peaks revolved around […]

Rakuten Advertising Named Best Affiliate Network by mThink for 10th  Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader   For the 10th consecutive year, Rakuten Advertising has […]