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News

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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News

Thank You For Making Us The #1 Affiliate Network For The 9th Year!

By Lisa Bruecher | January 22, 2020

We are excited and honoured to have been voted the #1 affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

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Events

DealMaker London 2020 Is Now Open for Registration

By Lisa Bruecher | January 20, 2020

  Update: The safety and well-being of our clients, partners, team and communities are of the utmost importance to everyone at Rakuten Advertising. Because of the evolving global situation with […]

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Insights
Rising Stars – Publisher models to look out for in 2020
By Anna Taylor | December 20, 2019

*This blog was adapted from a post by Rhiannon Farrer in our APAC team. Throughout 2019, one of the common themes we’ve seen is the changing tides of consumer experiences and […]

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Insights

Cyber Week 2019 – What Did We Learn in the UK?

By Anna Taylor | December 13, 2019

Over the last couple of years, Cyber Week has seen exponential growth here in the UK. What began in the US in the 1940s as a day to kick-start the […]

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News
Nissan and Booking.com amongst the first advertisers on Rakuten TV’s New AVOD Service in Europe
By Sarah Furbank | November 29, 2019

Rakuten Marketing to serve as exclusive ad-seller for Rakuten TV’s first-of-its-kind ad-supported video-on-demand (AVOD) service Seven internationally-renowned brands, including Nissan and Booking.com, will use innovative advertising on the new AVOD […]

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News

The Unexpected Gift Shopper: How to Reach Global Consumers During Peak Season

By Anna Taylor | November 27, 2019

The holiday season is undoubtedly the most important date in the marketer’s diary. During the gift buying season, shopper profiles can fluctuate significantly as 70% of the world’s consumers seek […]

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News

Rakuten Advertising to Serve as Exclusive Ad-Seller for Rakuten TV’s New AVOD Service in Europe

By Lisa Bruecher | November 14, 2019

Nissan signs on as “Founding Partner,” advertising on first-of-its-kind ad-supported video-on-demand service in Europe Rakuten Advertising will be the exclusive advertising seller for the new ad-supported video-on-demand (AVOD) service in […]

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News
Singles’ Day Strategies for International Retailers
By Rhiannon Farrar | October 23, 2019

In 2018, Singles’ Day experienced a 27% Year-on-Year (YoY) growth, achieving a record RMB213.5 billion. That’s US$30.8 billion in 24 hours. More than 180-thousand local and international retailers participated in […]

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News
Rakuten Marketing wins Best Affiliate Network at the IPMAs
By Sarah Furbank | October 22, 2019

We’re extremely excited and proud to announce that Rakuten Marketing has been named the Best Affiliate Network at the 2019 International Performance Marketing Awards (IPMAs). Having been shortlisted for 11 […]

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