Millenial marketer goes back to basics to understand cookieless tracking for affiliate
Marketing Strategies

Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing

With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios. 
Marketing Strategies

CTVisionaries Episode 6: The evolution of ad experience on CTV

In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.
Marketing Strategies

CTVisionaries Episode 5: Top Emerging Trends in CTV

Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.

The Benefits of Personalisation and Audience Targeting for Affiliate Publishers

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford not to take advantage of this latest offering.

CTVisionaries Episode 4: CTV’s potential as a performance channel

CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.
An image of two women looking at paperwork
Marketing Strategies

Taking on the World with Award-winning Global Affiliate Strategies

Global affiliate strategies are further helping reduce entry barriers thanks to the channel’s agility. No other marketing channel allows you to pivot strategies based on changing shopper behaviours across the globe.
Marketing Strategies

RAIC Insights: Best Practices from Savings United

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.

CTVisionaries Episode 3: Overcoming Obstacles

It’s time to address the current obstacles preventing agencies and brands from capitalising on the CTV opportunity. In episode 3 of CTVisionaries, our experts discuss the barriers and provide the solutions you need.

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.

CTVisionaries Episode 2: The impact of FAST

Uncover the real impact of FAST channels on the video streaming industry thanks to our original series, CTVisionaries. Episode 2 is waiting for you...
Marketing Strategies

5 reasons for Choosing Connected TV’s Dynamic Advertising Solutions

In today’s ever-evolving digital landscape, CTV advertising is continuing to gain significant traction with its dynamic and responsive capabilities. Below we explore five compelling key reasons why brands are increasingly embracing CTV as their go-to advertising channel.

The Highlights of DealMaker Europe 2023

More than 500 industry-leading advertisers, publishers and agencies joined us at DealMaker Europe 2023 for a day full of connection, learning, growth and of course, fun! Discover the highlights that made this year truly unforgettable.