Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
News

Rakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC

By Rakuten Advertising | September 21, 2022

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]

Read More
News

Her Majesty Queen Elizabeth II

By Rakuten Advertising | September 9, 2022

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life. Her Majesty spent […]

Read More
Marketing Strategies

Publisher Spotlight: Savoo – Enabling Ethical Ecommerce

By Rakuten Advertising | September 6, 2022

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded […]

Read More
Marketing Strategies

RAIC Insights: Peak Planning During Times of Economic Uncertainty

By Rakuten Advertising | August 25, 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are […]

Read More
News

Rakuten Advertising Awarded EcoVadis Silver Medal for Sustainability

By Rakuten Advertising | August 8, 2022

We are pleased to announce that Rakuten Advertising has recently been awarded an EcoVadis Silver Medal in recognition of our continued commitment to improving sustainability across our business operations. This […]

Read More
Events

Insights from our Financial Networking Mixer at DealMaker Europe

By Rakuten Advertising | August 3, 2022

Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services. To celebrate and bring […]

Read More
Marketing Strategies

Stay Agile with Smart Affiliate Commissioning Strategies

By Rakuten Advertising | July 28, 2022

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that […]

Read More
Marketing Strategies

The Power of Context – The Three Rs: Recall, Resonating, and Returns

By Rakuten Advertising | June 16, 2022

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies […]

Read More
Events

DealMaker Europe 2022: Highlights from Rakuten Advertising’s Flagship Affiliate Event

By Rakuten Advertising | June 15, 2022

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making. It had […]

Read More
Events

Winners of the 2022 European Golden Link Awards Revealed

By Rakuten Advertising | June 10, 2022

Now in its third year, the European Golden Link Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies. After a virtual event last year, we were […]

Read More