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Marketing Strategies

Transforming Compliance for Financial Services

By Rakuten Advertising | April 27, 2022

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial […]

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Marketing Strategies

Earth Day 2022: Investing in Our Planet Through Partnerships

By Rakuten Advertising | April 22, 2022

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising […]

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News

Interactive CTV Ads Can Drive 2x Higher Engagement with Viewers

By Rakuten Advertising | April 20, 2022

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences […]

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Events

Sponsor Spotlight: RevLifter Joins DealMaker Europe as a Platinum Sponsor

 

By Rakuten Advertising | April 14, 2022

Rakuten Advertising are thrilled to have RevLifter, the multi-award-winning deals personalisation platform, on board as a Platinum Sponsor at this year’s DealMaker Europe event on the 9th June 2022. Available […]

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Insights

Reach New Realms with Rakuten Advertising’s Linkless Code Tracking

By Rakuten Advertising | April 13, 2022

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, […]

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Marketing Strategies

The Power of Context –How Streaming is Turning Viewers into Buyers

By Rakuten Advertising | March 30, 2022

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism […]

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Events

The Golden Link Awards Return to DealMaker Europe 2022

By Rakuten Advertising | March 23, 2022

Rewarding excellence and innovation across our European network, our Golden Link Awards have become a key event and celebration for our affiliate network. We’re pleased to announce that entries for […]

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Events

DealMaker Europe: Doing Business Shouldn’t Be This Much Fun

By Rakuten Advertising | March 17, 2022

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Europe 2022! This year, we will be […]

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News

Rakuten Advertising: Ukraine Update

By Rakuten Advertising | March 2, 2022

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.   We proudly maintain a workforce of talented individuals in Ukraine […]

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Marketing Strategies

How Financial Service Advertisers Can Optimise Affiliate Performance Towards Key Metrics

By Rakuten Advertising | February 17, 2022

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to […]

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