Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

Rakuten Advertising Cyber Week data reveals that retailers’ online campaigns to lengthen Black Friday peak have been successful. With eMarketer’s forecast for global e-commerce growth revised to 14% (down from […]

Rakuten Advertising is honoured to have won Best Incentive Partner Campaign or Strategy, Best Use of Programmatic and Best Paid Social Campaign at the 2020 International Performance Marketing Awards (IPMAs). […]

Singles’ Day kicked off the 2020 peak shopping season, with many watching nervously to see if the challenges presented throughout of the year would impact performance. In positive news, Alibaba […]

Last week the UK entered its second national lockdown, creating a new set of challenges for retailers to overcome during the busiest retail period of the year. And while lockdown […]

Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for […]

As countries across Europe and the UK return to lockdown, Rakuten Advertising is dedicated to supporting our clients and partners with the insights and strategies needed to navigate the current […]

This post was guest authored by Julia Bourke, AVOD Product Marketing Manager at Rakuten Advertising.  Connected TV (CTV) has been flirting with us all for some time now and with […]

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

Gen Z consumers are shaping the future of shopping, whether it be in-store or online. A generation of digital natives who rarely remember a world before mobile phones or life […]