Author: <span class="vcard">Rakuten Advertising</span>
February 9, 2021
Marketing Strategies Engaging Audiences with Rakuten Viki
Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect with hard-to-reach audiences via its advertising-video-on-demand (AVOD) services.
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February 3, 2021
Marketing Strategies Affiliate benefits for financial services
Brands in the financial services industry are spending more on digital advertising. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels overall this year, nearly double the £8.08 billion they spent in 2017.
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January 26, 2021
News Rakuten TV launches CNN International and Euronews channels
Rakuten Advertising and Rakuten TV are excited to announce the launch of CNN International news channel on Samsung TV Plus in Germany and the UK.
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January 22, 2021
Events 2021 Global Retail Events
As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
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January 20, 2021
News Rakuten Advertising named #1 Affiliate Network
Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader.
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January 12, 2021
News Introducing Rakuten Advertising’s Media Solutions
Rakuten owned and operated media solutions enable agencies and brands to leverage powerful audiences and unique Rakuten platforms to create meaningful relationships with new customers.
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December 16, 2020
Insights 2021 Performance Marketing Trends
2020 has seen e-commerce accelerate with more consumers and brands turning to online shopping during lockdown. With high-street, closed people who previously hadn’t shopped online are now more comfortable making purchases, and smaller retailers have had no choice but to turn to e-commerce.
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December 9, 2020
Insights 2021 Rising Star Publisher Models
Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown.
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November 9, 2020
Marketing Strategies Client Success Story: GAME
Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for brands that have seen sales increase by 67%.
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November 2, 2020
Marketing Strategies Targeting on CTV
Connected TV (CTV) has been flirting with us all for some time now and with good cause.
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October 27, 2020
Insights Publishers Optimistic for Holiday Shopping
New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.
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October 15, 2020
Marketing Strategies Cardlinked Offers & Affiliate Marketing
The highstreet is open for business, and there is an opportunity for brands to utilise cardlinked offers to drive in-store sales via digital campaigns.
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