Author: <span class="vcard">Rakuten Advertising</span>

During the COVID-19 pandemic, the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.

COVID-19 has impacted the way people conduct business and how consumers purchase and interact with brands. In-fact, June saw the global retail forecast for 2020 revised down by over 10%, with e-commerce now anticipated to reach US$190.79 billion.

Yuly Gonzalez, Director of Search at Rakuten Advertising APAC highlights strategies for retailers looking to engage new-to-online consumers following the COVID-19 pandemic.

Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one of the world’s few chocolate makers to grow their own cocoa.

Consumers believe they are missing out on video-on-demand content due to lack of availability and price, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights.

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.

Marisol Rossi Gonzalez, Rakuten Advertising’s Senior Manager of Search, discusses how retailers can develop an online strategy to support the reopening of stores. Also known as O2O (Online to Offline).

The majority of consumers would watch targeted adverts to be able to access video content for free, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights. 

This week we launch our Industry Profiles, showcasing the talent across Rakuten Advertising. First up, we speak our UK Senior Manager of Search, Marisol Rossi González.

Over the course of the past week, there has been a string of good news stories from around the world.

At every level across the Rakuten organisation we are learning about what it means to be a sustainable business, and to see how we can support our clients and partners in their own efforts too.