Author: <span class="vcard">Rakuten Advertising</span>

May 13, 2025
Insights Influencer Trends to Watch: Trend #5 The Influencer Effect
Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
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April 16, 2025
Events Earth Day 2025: Creating Authentic Action with Affiliate Partnerships
In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.
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April 15, 2025
Insights Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks
Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!
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March 20, 2025
Events Winners Revealed for the European Golden Link Awards 2025
Elevating performance is the name of the game, and at Rakuten Advertising, we're thrilled to honour those who excel at it. Our European Golden Link Awards celebrate our partners who are outthinking their competition – every single time.
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March 18, 2025
Insights Influencer Trends to Watch: #3 Rise of the Micro-Influencers
Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.
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February 25, 2025
Insights Influencer Trends to Watch: #2 Trust, the Ultimate Currency
Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.
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February 14, 2025
Events 2025 Golden Link Awards Europe Finalist Announced
Rakuten Advertising is excited to announce the 2025 Golden Link Awards Europe finalists! A huge congratulations to everyone nominated. We’re thrilled to share that the Golden Link Awards will be held in person at DealMaker Europe in London, on March 19th.
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February 4, 2025
Insights Influencer Trends to Watch: #1 Full Funnel, Full Impact
Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.
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December 10, 2024
Insights FAST Track to Success: why Free Ad-Funded Streaming is changing the face of CTV
The landscape of video consumption has dramatically shifted with the rise of smart TVs and streaming platforms, making Free Ad-Funded Streaming (FAST) a cornerstone of the Connected TV (CTV) ecosystem. Our latest report, "FAST Track to Success," co-created with Campaign, explores this evolution, offering insights from our survey of consumers across Europe. Discover how FAST is reshaping CTV, presenting unique opportunities and challenges for advertisers.
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December 9, 2024
News Top Influencer Marketing Trends to Watch in 2025
Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.
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November 18, 2024
Marketing Strategies Future-Focused Tracking Solutions
We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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October 30, 2024
Marketing Strategies Discover Rakuten TV Enterprise Services, an interview with Chief Content Officer Marcos Milanez
Rakuten TV's Enterprise Services provides content owners with unique opportunities to reach diverse European audiences through FAST channels and video-centric apps. In collaboration with Rakuten Advertising, this initiative delivers sophisticated targeting and monetisation strategies to advertisers, ensuring more effective and profitable campaigns.
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