Author: <span class="vcard">Rakuten Advertising</span>
September 10, 2020
Insights Client Success Story: Cowshed & Accelerate
Rakuten Advertising recently launched a new innovative way to manage affiliate marketing programs – through our Accelerate service.
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August 26, 2020
News Rakuten Advertising Wins at the PMAs
Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher's Choice of Network at the Performance Marketing Awards.
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August 25, 2020
Marketing Strategies Publisher Showcase: UpSellit
Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit.
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August 12, 2020
Insights Infographic: Back to School Shopping
In early September, children and university students throughout the UK will return to school. For many students, they will head into the classroom for the first time since the government closed schools in late March.
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August 4, 2020
Marketing Strategies Client Success Story: FitFlop Gives Back
During the COVID-19 pandemic, the FitFlop team wanted to continue driving performance through the affiliate channel with tighter cost control and ongoing efficiencies.
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July 28, 2020
Marketing Strategies Mobile In-App Tracking
Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer.
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July 22, 2020
Insights The Road to Recovery: 2020 Shopping Peaks Re-Imagined
COVID-19 has impacted the way people conduct business and how consumers purchase and interact with brands. In-fact, June saw the global retail forecast for 2020 revised down by over 10%, with e-commerce now anticipated to reach US$190.79 billion.
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July 6, 2020
Marketing Strategies Search Strategies For New-To-Online Consumers
Yuly Gonzalez, Director of Search at Rakuten Advertising APAC highlights strategies for retailers looking to engage new-to-online consumers following the COVID-19 pandemic.
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June 30, 2020
Marketing Strategies Client Success Story: Hotel Chocolat
Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one of the world’s few chocolate makers to grow their own cocoa.
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June 22, 2020
Insights AVOD: The Time Is Now
Consumers believe they are missing out on video-on-demand content due to lack of availability and price, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights.
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June 15, 2020
Marketing Strategies Affiliate Marketing and the Wider Marketing Mix
In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
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June 9, 2020
Marketing Strategies Search Strategies of Offline Success
Marisol Rossi Gonzalez, Rakuten Advertising’s Senior Manager of Search, discusses how retailers can develop an online strategy to support the reopening of stores. Also known as O2O (Online to Offline).
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