Author: <span class="vcard">Rakuten Advertising</span>

April 15, 2025
Insights Influencer Trends to Watch: Trend #4 When Content Clicks, Engagement Sticks
Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!
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March 18, 2025
Insights Influencer Trends to Watch: #3 Rise of the Micro-Influencers
Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.
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February 25, 2025
Insights Influencer Trends to Watch: #2 Trust, the Ultimate Currency
Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.
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February 4, 2025
Insights Influencer Trends to Watch: #1 Full Funnel, Full Impact
Influencer marketing has grown far beyond generating hype—it now influences every step of the buyer’s journey. From boosting brand awareness to driving conversions and loyalty, this $35 billion industry proves its influence across the full funnel.
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January 28, 2025
Insights Announcing the Rakuten Advertising 2025 Preferred and Platinum Agency Partners
Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients. See who made our official 2025 list of Preferred and Platinum Agency Partners now!
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December 9, 2024
News Top Influencer Marketing Trends to Watch in 2025
Get ahead in influencer marketing with the latest insights and global trends evolving the industry. Perfect for marketers ready to amplify their impact and connect authentically with audiences worldwide.
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December 4, 2024
Insights Cyber Week 2024: The Official US Recap
As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our US clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including beauty, footwear, toys, video games, and more, as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024!
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November 18, 2024
Marketing Strategies Future-Focused Tracking Solutions
We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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November 8, 2024
Marketing Strategies Part 3 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: Forward-Thinking Strategies & Results
By setting goals, finding audiences, and measuring & optimizing performance, Affiliate Intelligence by Rakuten Advertising is set on keeping the lead in driving affiliate performance.
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November 8, 2024
Marketing Strategies Part 2 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: A World-Class Full-Funnel Network
With a network that brings together technology, partners, and strategy, Rakuten Advertising builds partnerships and programs that showcase opportunities in the full-funnel journey.
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November 7, 2024
Marketing Strategies Part 1 of The 3 Keys to Affiliate Intelligence by Rakuten Advertising Series: The Richest Data, Industry-First AI
Using products and tools powered by data and AI, Rakuten Advertising introduces Affiliate Intelligence to help brands and publishers connect with audiences and run data-informed campaigns.
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November 5, 2024
Insights Holiday Shopping 2024: Key Trends and Predictions
Holiday shopping is starting earlier, with consumers setting budgets and retailers prepping for a Q4 surge. A survey of 15,000 shoppers highlights the importance of early campaigns, discounts, free shipping, and buy-now-pay-later options. Find out the best ways to integrate affiliate strategies to capture attention and drive sales and sleigh this holiday shopping season.
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