Author: Rakuten Advertising
June 1, 2023Insights
Affiliate Trend Watch Panel 2023
Get exclusive insights into the latest Affiliate Trends from our panel session at DealMaker USA. Discover industry-first data, cutting-edge insights, and strategies to stay ahead of the game in affiliate marketing.
May 30, 2023Marketing Strategies
Outthink and Outperform: Award-Winning Full-Funnel Affiliate Strategies
Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
May 26, 2023Insights
Publisher Spotlight: Entering the Metaverse with trooVRS
Find out how trooVRS became Rakuten Advertising’s first metaverse-focused partner and where Founder Adrian Whant sees affiliate and the metaverse intersect.
May 23, 2023Insights
Unlocking the Power of Loyalty Sites in Canada: Insights on Financial Habits in 2023
Discover insights from our 2023 Canada Finance guide, revealing how loyalty sites impact financial habits, credit card usage, and more.
May 22, 2023Events
DealMaker USA 2023 Highlights
DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!
May 18, 2023Insights
RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value
The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.
May 18, 2023Insights
Publisher Spotlight: Savings.com Introduces Affiliate Fundraising Initiative: SavingsCARES
We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
May 10, 2023Insights
The 2023 Canada Financial Affiliate & Consumer Trends Report
To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.
May 9, 2023News
Audience Engine: Making Personalization and Segmentation Simple
We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.
May 2, 2023News
The 2023 Golden Link Award Winners
Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!
April 26, 2023Marketing Strategies
Building Invaluable Partnerships within the Affiliate Channel
Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.
April 21, 2023Insights
The Secret to Attracting Customers of Every Generation with Cashback and More
In the world of credit cards, one size does not fit all. Each generation has unique preferences and priorities when it comes to choosing a credit card. With so many options available, credit card issuers are now looking for innovative ways to attract new customers, especially from Gen Z, Millennials, Gen X, and Boomers.