Marketing Strategies
44 posts in 'Marketing Strategies'

July 30, 2021
Marketing Strategies Buy-Now Pay-Later and the Affiliate Channel
Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

July 15, 2021
Marketing Strategies Increasing Reach with Rakuten Viber
Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.

June 1, 2021
Marketing Strategies ‘Moments’ in media planning
The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.

May 11, 2021
Marketing Strategies 3 Reasons to Launch an In-Store Affiliate Campaign Right Now
Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.

May 6, 2021
Marketing Strategies Rethinking the Customer Journey within Advertising Campaigns
A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

April 8, 2021
Marketing Strategies Making Moments Matter for Media Audiences
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.

March 18, 2021
Marketing Strategies Moments & Advertising Strategies
Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign.

March 10, 2021
Marketing Strategies How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

March 3, 2021
Marketing Strategies Engaging Audiences with Rakuten Viki
Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.

February 18, 2021
Marketing Strategies Introducing the ‘2021 Digital Trends’ Report
A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, we are introducing the 2021 digital trends and uncovering possibilities in the digital marketing space to stay ahead of your competition and have a productive year.

January 27, 2021
Marketing Strategies 2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search
Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.

November 19, 2020
Marketing Strategies YouTube: Why Advertisers Should Press Play in Q4
People are spending more time at home and because of that, they’re also spending more time streaming video online.