Marketing Strategies

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family. This relies on data to see where each member of this audience is at each juncture doesn’t […]

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets. In the evening, they’re a […]

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign. At the center of connecting with a target audience, is understanding the mindset or “Moment” they’re in when they view a brand’s ad. Understanding the importance of Moments will increase the performance of ad campaigns and reduce wasted budget. […]

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking have come about by consumers taking a stance against advertising that is too frequent or intrusive to their online experiences, resulting in new regulations: General […]

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment.  Reaching over 27 million people in more than 190 countries, Rakuten Viki enables advertisers to connect with hard-to-reach audiences via its advertising-video-on-demand (AVOD) services.   Of the 27 million global Viki users, 14 million are in the Americas, 7 million in Asia and 6 […]

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, we are introducing the 2021 digital trends and uncovering possibilities in the digital marketing space to stay ahead of your competition and have a productive […]

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings. We asked our affiliate, display, publisher, and search teams for some suggestions on New Year’s […]

People are spending more time at home and because of that, they’re also spending more time streaming video online. eMarketer recently revised its estimates of the number of US households that it expects to subscribe to video streaming services from 192.7 million to 207.5 million by the end of this year, a figure it directly […]

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since COVID-19 sent people around the world into lockdown and rapidly increased the rate of online consumption. Though there is a reason behind this line of […]

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors. As part of our New Rules series, we recently spoke with our client Eugene Lai, Senior Director of Ecommerce and Digital at outdoor lifestyle […]

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the reason for that growth is because that’s where potential shoppers are initiating their search and discovery, spending more of their time and money on mobile […]

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to close their physical locations as a public safety measure to help mitigate the spread of COVID-19. Those stores that have remained open, including grocery stores […]