Marketing Strategies

51 posts in 'Marketing Strategies'
Marketing Strategies

2022 Media & Performance Marketing Trends

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.  
Read more
Marketing Strategies

Media Strategies for Peak Planning

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
Read more
Marketing Strategies

RAIC Insights: The Importance of a Marketing Strategy for Publishers 

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). 
Read more
Marketing Strategies

Building Marketing Strategies for the Financial Industry 

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.  
Read more
Marketing Strategies

RAIC Insights: A Publishers Wishlist for Q4 

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
Read more
Marketing Strategies

2021 Holiday Travel Insights for Advertisers

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers. 
Read more
An image of two women looking at paperwork
Marketing Strategies

RAIC Insights: Holiday Planning is More than Cyber Week

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   
Read more
Marketing Strategies

Buy-Now Pay-Later and the Affiliate Channel

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
Read more
Marketing Strategies

Increasing Reach with Rakuten Viber

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.
Read more
Marketing Strategies

‘Moments’ in media planning

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.
Read more
Marketing Strategies

3 Reasons to Launch an In-Store Affiliate Campaign Right Now

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  
Read more
Marketing Strategies

Rethinking the Customer Journey within Advertising Campaigns

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.
Read more