Marketing Strategies

54 posts in 'Marketing Strategies'
Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.
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Marketing Strategies

Commissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.
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Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

The consumer journey is more complex today than ever before.
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Marketing Strategies

How to Adjust Your Digital Marketing Strategy Quickly

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.
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Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
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Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in 2020, more than double the $5.95 billion they spent in 2016. This post reveals how travel marketers can leverage affiliate marketing to increase bookings.
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