Marketing Strategies
60 posts in 'Marketing Strategies'

October 4, 2021
Marketing Strategies Building Marketing Strategies for the Financial Industry
This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.
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September 29, 2021
Marketing Strategies RAIC Insights: A Publishers Wishlist for Q4
The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
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September 22, 2021
Marketing Strategies 2021 Holiday Travel Insights for Advertisers
As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers.
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August 18, 2021
Marketing Strategies RAIC Insights: Holiday Planning is More than Cyber Week
Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.
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July 30, 2021
Marketing Strategies Buy-Now Pay-Later and the Affiliate Channel
Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
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July 15, 2021
Marketing Strategies Increasing Reach with Rakuten Viber
Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.
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June 1, 2021
Marketing Strategies ‘Moments’ in media planning
The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.
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May 11, 2021
Marketing Strategies 3 Reasons to Launch an In-Store Affiliate Campaign Right Now
Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.
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May 6, 2021
Marketing Strategies Rethinking the Customer Journey within Advertising Campaigns
A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.
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April 8, 2021
Marketing Strategies Making Moments Matter for Media Audiences
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.
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March 18, 2021
Marketing Strategies Moments & Advertising Strategies
Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign.
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March 10, 2021
Marketing Strategies How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
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