Marketing Strategies

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers. By giving advertisers greater flexibility, it allowed them to better control their costs as well as offer transparency to publishers on what they need to do to support a brand’s business objectives. In a […]

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the early days, banks started getting messages out around compassion and understanding as well as promoting their digital capabilities,” says Andrew Davidson, Senior Vice President and […]

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries throughout Asia-Pacific and Europe, including the U.K., France, Germany, Italy, and Spain have all started easing restrictions and are slowly allowing people to return to […]

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are pushing the industry to think beyond last click attribution. Rakuten Advertising gives brands the flexibility to track and reward publishers that contribute to driving brand […]

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels and our U.S. e-commerce panel more closely than ever, so we can shed light on changing consumer habits and the advertising strategies that are driving the most success amidst our current climate.

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments. Digital marketers are no exception to the rule, as we all try and figure out what the long term impact on the economy is going […]

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the box and explore new opportunities to scale your affiliate program. One option worth considering: Trademark Plus, (TM+), an underutilized strategy that can add a lot of value […]

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including the Pacific Northwest and Midwest, have endured long stretches this winter where residents haven’t seen the sun in days or, in Seattle’s case, roughly two […]

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm Gartner L2 reported that sales of menswear are expected to grow faster than womenswear 2020. That might explain why longtime mall stalwart Gap Inc. launched […]

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in 2020, more than double the $5.95 billion they spent in 2016. This post reveals how travel marketers can leverage affiliate marketing to increase bookings. January […]