Marketing Strategies

54 posts in 'Marketing Strategies'
Marketing Strategies

‘Moments’ in media planning

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.
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Marketing Strategies

3 Reasons to Launch an In-Store Affiliate Campaign Right Now

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  
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Marketing Strategies

Rethinking the Customer Journey within Advertising Campaigns

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.
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Marketing Strategies

Making Moments Matter for Media Audiences

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.
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Marketing Strategies

Moments & Advertising Strategies

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign.
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Marketing Strategies

How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
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Marketing Strategies

Engaging Audiences with Rakuten Viki

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. 
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Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, we are introducing the 2021 digital trends and uncovering possibilities in the digital marketing space to stay ahead of your competition and have a productive year.
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Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.
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Marketing Strategies

YouTube: Why Advertisers Should Press Play in Q4

People are spending more time at home and because of that, they’re also spending more time streaming video online.
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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.
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Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.
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