48 posts in 'Marketing Strategies'
April 26, 2023Marketing Strategies
Building Invaluable Partnerships within the Affiliate Channel
Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.
January 26, 2023Marketing Strategies
Shake Up Your 2023 Strategy with Advanced Affiliate Tech
Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs.
November 3, 2022Marketing Strategies
Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’ Similar claims were made in 2020, and the ‘like never before’ label applied to 2021.
July 28, 2022Marketing Strategies
Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.
June 16, 2022Marketing Strategies
The Power of Context: CTV Drives 60% Brand Recall
The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.
May 23, 2022Marketing Strategies
Reengaging Consumers with Affiliate Marketing
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
April 22, 2022Marketing Strategies
Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
March 30, 2022Marketing Strategies
Consumer Study: The Power of Context
The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors.
February 15, 2022Marketing Strategies
Optimizing Affiliate Performance for Key Metrics
Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.
December 17, 2021Marketing Strategies
2022 Media & Performance Marketing Trends
Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.
November 4, 2021Marketing Strategies
Media Strategies for Peak Planning
The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
October 6, 2021Marketing Strategies
RAIC Insights: The Importance of a Marketing Strategy for Publishers
Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).