Marketing Strategies

Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.

Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs.

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’ Similar claims were made in 2020, and the ‘like never before’ label applied to 2021.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors.

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.  

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).