71 posts in 'Insights'
December 16, 2020Insights
2020 Cyber Week (and more) Recap
Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.
December 10, 2020Insights
New and Notable Publishers on the Rakuten Advertising Network December 2020
Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.
November 2, 2020Insights
How the Role of Compliance Has Evolved in 2020 for Financial Advertisers
If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
August 12, 2020Insights
3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update
Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.
August 11, 2020Insights
Publisher Spotlight: Student Price Card (SPC)
SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.
July 9, 2020Insights
The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year
Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.
June 25, 2020Insights
Affiliate Advertiser Spotlight: Jetson
In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh seasonal probiotics directly to their door every month.
June 17, 2020Insights
How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program
Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.
May 26, 2020Insights
How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers
Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.
April 27, 2020Insights
Affiliate Marketing 101: What is Affiliate Marketing?
Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
April 22, 2020Insights
Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world.