Insights

75 posts in 'Insights'
Insights

How to Increase Brand Loyalty with Travelers in 2021

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021. 
Read more
Insights

2021 Rakuten Advertising Back to School Retail Insights

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, marketers need to navigate yet another unprecedented back-to-school shopping season. 
Read more
Insights

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.
Read more
Loans Canada
Insights

Publisher Spotlight: Loans Canada

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the time, the online loan space in Canada was dominated by payday loan companies. As pioneers in our space, we played a major role in making […]
Read more
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
Insights

2020 Cyber Week (and more) Recap

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.
Read more
Insights

New and Notable Publishers on the Rakuten Advertising Network December 2020

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.
Read more
Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
Read more
Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.
Read more
Insights

Publisher Spotlight: Student Price Card (SPC)

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.
Read more
Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.
Read more
Insights

Affiliate Advertiser Spotlight: Jetson

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh seasonal probiotics directly to their door every month. 
Read more
Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.
Read more