Insights
69 posts in 'Insights'

June 17, 2020
Insights How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program
Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized. Rakuten Advertising’s Financial Dashboard […]

June 5, 2020
Insights How Financial Brands Can Use Data to Attract More Quality Customers
Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality score within an acceptable range. We’ve previously helped brands define what a quality lead is and how to find and reach the right customers for […]

May 26, 2020
Insights How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers
Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. Rakuten Advertising surveyed 1,000 adult shoppers who have bought from a D2C brand in the past. Rakuten Advertising defines D2C brands as businesses that are […]

April 29, 2020
Insights Vertical Commission Growth
It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new lifestyle demands come changes to how people consume media and shop. This week, our resource centre Consumers, Commerce & COVID-19 features insight into how consumers […]

April 27, 2020
Insights Affiliate Marketing 101: What is Affiliate Marketing?
Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting today, we’re launching an Affiliate Marketing 101 series aimed at answering the common question of “what is affiliate marketing?,” as well as dive into why […]

April 22, 2020
Insights Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening lockdown measures; in the UK 99-year-old Captain Tom raised close to £30M for the NHS; and globally, musicians united to support frontline healthcare workers and […]

April 15, 2020
Insights COVID-19 and Consumer Vertical Preferences
For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The industries that we operate in are no different, especially as people’s needs and priorities change week-to-week based on their circumstances and the restrictions of their local governments.

March 31, 2020
Insights The Rakuten Advertising Direct to Consumer Report: Uncovering How Consumers Engage with Digitally Native Brands
Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the retail industry and this direct to consumer report reveals how consumers engage with these digitally native brands.

March 4, 2020
Insights Digital Trends Report: Discover the Digital Marketing Trends in 2020
Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, and support them in sifting through the challenges that come with.