Insights

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized. Rakuten Advertising’s Financial Dashboard […]

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality score within an acceptable range. We’ve previously helped brands define what a quality lead is and how to find and reach the right customers for […]

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. Rakuten Advertising surveyed 1,000 adult shoppers who have bought from a D2C brand in the past. Rakuten Advertising defines D2C brands as businesses that are […]

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new lifestyle demands come changes to how people consume media and shop. This week, our resource centre Consumers, Commerce & COVID-19 features insight into how consumers […]

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting today, we’re launching an Affiliate Marketing 101 series aimed at answering the common question of “what is affiliate marketing?,” as well as dive into why […]

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening lockdown measures; in the UK 99-year-old Captain Tom raised close to £30M for the NHS; and globally, musicians united to support frontline healthcare workers and […]

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The industries that we operate in are no different, especially as people’s needs and priorities change week-to-week based on their circumstances and the restrictions of their local governments.

Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the retail industry and this direct to consumer report reveals how consumers engage with these digitally native brands.

Rakuten Advertising has its finger on the pulse of all things digital to keep marketers savvy with the digital marketing times, encourage them to embrace the changes within the industry, and support them in sifting through the challenges that come with.