Insights

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022. 

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.  

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021. 

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, marketers need to navigate yet another unprecedented back-to-school shopping season. 

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the time, the online loan space in Canada was dominated by payday loan companies. As pioneers in our space, we played a major role in making […]

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.