Insights

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the time, the online loan space in Canada was dominated by payday loan companies. As pioneers in our space, we played a major role in making […]

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh seasonal probiotics directly to their door every month. 

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.