Insights

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip.

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year.

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.  

Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.