Insights

75 posts in 'Insights'
Budget Savvy Bride: Jessica Bishop
Insights

Publisher Spotlight: The Budget Savvy Bride

Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!
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Insights

Transforming Compliance for Financial Services

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.
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Insights

Affiliate Trends for Summer – From Graduation to Back-to-School

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.
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Insights

Growing a Financial Affiliate Marketing Program with Peace of Mind

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
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Insights

Rakuten Advertising Launches Linkless Code Tracking

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.
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Publisher Spotlight: Carrot
Insights

Publisher Spotlight: Carrot

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]
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Publisher Spotlight: Ziff Media Group
Insights

Publisher Spotlight: Ziff Media Group

Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.
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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  
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Insights

2021 Holiday Shopping and Cyber Week Highlights

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 
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Insights

New and Diverse Publisher Models for 2022

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.
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Insights

Travelers Plan to Spend More and Travel Farther in 2022.

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022. 
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Insights

Building High-Performance Affiliate Marketing Programs

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.  
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