Insights

79 posts in 'Insights'
Insights

2022 Travel Insights

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip.
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Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.
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Insights

2022 Rakuten Advertising Back-to-School Retail Insights

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year.
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Insights

Planning for Prime Day: Strategies for Reaching New Customers

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.  
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Budget Savvy Bride: Jessica Bishop
Insights

Publisher Spotlight: The Budget Savvy Bride

Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!
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Insights

Transforming Compliance for Financial Services

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.
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Insights

Affiliate Trends for Summer – From Graduation to Back-to-School

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.
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Insights

Growing a Financial Affiliate Marketing Program with Peace of Mind

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
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Insights

Rakuten Advertising Launches Linkless Code Tracking

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.
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Publisher Spotlight: Carrot
Insights

Publisher Spotlight: Carrot

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]
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Publisher Spotlight: Ziff Media Group
Insights

Publisher Spotlight: Ziff Media Group

Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.
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Insights

Rakuten Advertising Global Affiliate Orders Surpass Pre-Pandemic Levels

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  
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