Insights

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.

Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]

Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022. 

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.  

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021.