Insights

79 posts in 'Insights'
Insights

Publisher Spotlight: Student Price Card (SPC)

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.
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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.
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Insights

Affiliate Advertiser Spotlight: Jetson

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh seasonal probiotics directly to their door every month. 
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Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.
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Insights

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.
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Insights

Affiliate Marketing 101: What is Affiliate Marketing?

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
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Insights

Global Vertical Trends Signal Evolving Market Needs

Over the course of the past week, there has been a string of good news stories from around the world.
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