Insights

75 posts in 'Insights'
Insights

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.
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Insights

Affiliate Marketing 101: What is Affiliate Marketing?

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
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Insights

Global Vertical Trends Signal Evolving Market Needs

Over the course of the past week, there has been a string of good news stories from around the world.
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