Rakuten Advertising Appoints New Leadership
Why Moments Matter in Advertising Strategies
How marketers can overcome ITP and regulation challenges
How Rakuten Viki engages hard-to-reach audiences
Ask the Expert: Data-Driven Campaign Optimization
To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]
Read MoreHigh School and College Back-to-School Shopper Profiles
With back-to-school right around the corner, it is important for brands to not only secure the top placements for their promotions, but to also understand when their consumers will shop, […]
Read MoreCountdown to Prime Day: How to Capitalize on Increased Shopper Interest
Prime Day is Prime Time – and not just for Amazon. As the countdown to the Amazon-made holiday begins, we’ve outlined ways brands can capitalize on increased shopper interest during Prime […]
Read MoreFor Every Type of Dad, There’s a Father’s Day Product and Strategy to Match
This Father’s Day, Rakuten Marketing wants consumers and brands to better understand what Dad really wants when it comes to Father’s Day gifts. Analyzing our internal product data, we realized […]
Read MoreMonth by Month Back-to-School Consumer Shopping Trends
With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]
Read More4 Consumer Shopping Trends Shaping the Back-to-School Shopping Period
According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]
Read MoreHow Cross-Channel Marketing Strategies Increase Digital Performance
The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]
Read MoreRakuten Marketing 2019 Influencer Marketing Global Survey
Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, […]
Read MoreJanuary 2019 Network Trends: 2019 Digital Marketing Strategies Revealed in Post-Christmas Data
The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]
Read MoreCyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More
After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]
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