To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]

With back-to-school right around the corner, it is important for brands to not only secure the top placements for their promotions, but to also understand when their consumers will shop, […]

Prime Day is Prime Time – and not just for Amazon. As the countdown to the Amazon-made holiday begins, we’ve outlined ways brands can capitalize on increased shopper interest during Prime […]

This Father’s Day, Rakuten Marketing wants consumers and brands to better understand what Dad really wants when it comes to Father’s Day gifts. Analyzing our internal product data, we realized […]

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]

The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, […]

The 2018 holiday season is officially over, but the value and insights from this shopping period will be valuable to marketers looking to optimize their 2019 digital marketing strategies with […]

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]