Insights

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023.

Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase.

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more.

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.