Insights
73 posts in 'Insights'
September 23, 2022
Insights Publisher Spotlight – Wickfire
Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.
September 19, 2022
Insights A Look Back on the 2022 Back to School Shopping Season
As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.
September 8, 2022
Insights Driving Bookings Through Online Travel Aggregators in 2022 and Beyond
Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more.
August 25, 2022
Insights RAIC Insights: Peak Planning 2022
The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.
August 11, 2022
Insights Publisher Spotlight – Wildfire Systems, Inc.
Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.
August 9, 2022
Insights Pre-Holiday Shopping Insights 2022
It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.
August 4, 2022
Insights 2022 Travel Insights
Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip.
August 2, 2022
Insights Optimizing Financial Affiliate Marketing Strategies During Volatility
As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.
July 12, 2022
Insights 2022 Rakuten Advertising Back-to-School Retail Insights
Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year.
June 29, 2022
Insights Planning for Prime Day: Strategies for Reaching New Customers
Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.
May 20, 2022
Insights Publisher Spotlight: The Budget Savvy Bride
Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!
May 13, 2022
Insights Transforming Compliance for Financial Services
With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.