Insights

76 posts in 'Insights'
Insights

Insights: Holiday Consumer Shopping Data

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.
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Insights

The Power of Context – A Messaging-First Society

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.
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Insights

E-commerce & Jewelry: New Buyer Insights & Holiday Trends

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.
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Publisher Spotlight: Wickfire
Insights

Publisher Spotlight – Wickfire

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.
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Insights

A Look Back on the 2022 Back to School Shopping Season

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.
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Insights

Driving Bookings Through Online Travel Aggregators in 2022 and Beyond

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more.
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Insights

RAIC Insights: Peak Planning 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.
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Publisher Spotlight – Wildfire Systems, Inc.
Insights

Publisher Spotlight – Wildfire Systems, Inc.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.
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Insights

Pre-Holiday Shopping Insights 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.
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Insights

2022 Travel Insights

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip.
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Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.
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Insights

2022 Rakuten Advertising Back-to-School Retail Insights

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year.
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