69 posts in 'Insights'

Publisher Spotlight – Wildfire Systems, Inc.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.
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Pre-Holiday Shopping Insights 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost. Of the shoppers we surveyed, nearly half said they typically start their holiday shopping in November. Another 18% start shopping in […]
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2022 Travel Insights

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip. As marketers look to reach travelers […]
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Optimizing Financial Affiliate Marketing Strategies During Volatility

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising recently hosted a panel of financial marketers at our DealMaker event in Austin, TX, to discuss innovation and the challenges and opportunities for the future […]
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2022 Rakuten Advertising Back-to-School Retail Insights

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year. This year, Rakuten Advertising surveyed over 1,000 U.S. […]

Planning for Prime Day: Strategies for Reaching New Customers

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.   Similar to the holiday shopping season, brands look to release competitive deals and grow sales both before and during the 36-hour online sales event. While some brands plan major […]

Publisher Spotlight: The Budget Savvy Bride

Rakuten Advertising had the honor of sitting down with the founder and owner of The Budget Savvy Bride, Jessica Bishop. She talks about her experience as an affiliate blogger, how it led her to create the ahead-of-her-time Budget Savvy Bride brand and her excitement around the customization of affiliate.

Transforming Compliance for Financial Services

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever. eMaketer reported that financial services advertisers nearly doubled their spend on digital channels since 2017, spending $23.56 billion in 2021. With digital marketers re-evaluating their budgets, affiliate marketing is an optimal way to […]
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Affiliate Trends for Summer – From Graduation to Back-to-School

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker. The season for graduation gift shopping is a long one. Gift-givers start their shopping before the graduation ceremony and others wait until they have a party invitation in hand […]
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Growing a Financial Affiliate Marketing Program with Peace of Mind

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers. Many are expanding their affiliate programs with a more diverse publisher mix to reach their audiences where they’re most active and, as a result, improve loyalty to […]

Rakuten Advertising Launches Linkless Code Tracking

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, podcasts and more, helping brands to elevate their affiliate strategy and reach consumers where they choose to spend their time. Linkless Code Tracking is an […]
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Publisher Spotlight: Stylight United States

Rakuten Advertising was thrilled to get the chance to chat all things online shopping with the US Lead Partner Growth Manager for Stylight, Alyssa Leccese! Alyssa talks about the importance of social media for affiliate, how Stylight has captured the eye of major retailers and some surprising industry verticals that she sees entering the affiliate […]