71 posts in 'Insights'
January 11, 2023Insights
Holiday 2022 Shopping Trends: Expectations vs. Reality
In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up with another short survey to see if their anticipated spending and gifting went according to plan.
December 15, 2022Insights
Outthink and Outperform: 2023 Affiliate Trends
It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.
December 2, 2022Insights
Cyber Week 2022 Recap
This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.
November 22, 2022Insights
Grow With Optimism Spotlight: Partake
We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard.
November 16, 2022Insights
Singles’ Day 2022 Recap
Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.
November 11, 2022Insights
Domestic Travel is Recovering to Pre-Pandemic Levels
After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023.
November 10, 2022Insights
New Report – Evolving Channels & Customer Acquisition
Economic headwinds have struck global markets - with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase.
November 7, 2022Insights
Insights: Holiday Consumer Shopping Data
Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.
October 20, 2022Insights
The Power of Context – A Messaging-First Society
Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.
October 18, 2022Insights
E-commerce & Jewelry: New Buyer Insights & Holiday Trends
As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.
September 23, 2022Insights
Publisher Spotlight – Wickfire
Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.
September 19, 2022Insights
A Look Back on the 2022 Back to School Shopping Season
As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.