Skip to content
Rakuten Advertising Blog
Insights
Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

By Rakuten Advertising | November 2, 2020

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer. That extends to compliance teams who must ensure financial […]

Read More
Insights

Why Financial Services Advertisers Should be Focused on the Affiliate Channel

By Rakuten Advertising | October 26, 2020

Financial services brands are spending more on digital advertising. eMarketer projects that financial services advertisers will spend $19.62 billion on digital channels overall this year, nearly double the $10.85 billion […]

Read More
Insights

How to Connect with More Canadian Shoppers this Holiday Season

By Rakuten Advertising | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

Read More
Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Rakuten Advertising | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

Read More
Insights

Publisher Spotlight: Student Price Card (SPC)

By Rakuten Advertising | August 11, 2020

  Tell us a little bit more about your company: SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers […]

Read More
Insights

Hand Sanitizer, Tissues, Masks Top Back to School Shopping Lists

By Rakuten Advertising | July 29, 2020

Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]

Read More
Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Rakuten Advertising | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

Read More
Insights

Affiliate Advertiser Spotlight: Jetson

By Rakuten Advertising | June 25, 2020

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

Read More
Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

By Alex Comiskey | June 17, 2020

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

Read More
Insights

How Financial Brands Can Use Data to Attract More Quality Customers

By Alissa Degreef | June 5, 2020

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]

Read More