Insights

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.

We had the pleasure and privilege of sitting down with the Founder and CEO of Partake, Denise Woodard. Partake is a food company that offers a selection of delicious, allergy-friendly foods that those with and without food restrictions can enjoy and share with confidence. Denise chatted about what led her to start one of the […]

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.

After years of pandemic-driven slowdowns, the travel industry is predicted to make a full recovery as consumers are already planning trips for 2023. A recent report by Skift showed the global travel industry is currently just 15% below 2019 levels, while domestic travel spend in the U.S. will be close to fully recovered by the […]

Economic headwinds have struck global markets – with sky-high inflation and supply chain issues putting a strain on spending habits, shaping how consumers explore, discover and purchase. In other words, consumer shopping habits are swiftly changing. Consumers become savvier about how and what they buy when the world is in a state of flux. To […]

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals. Below are the insights we discovered from our recent […]

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan. This allows them to reach some of the most engaged, focused consumers at a time when they literally have […]

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert. In a recent webinar for jewelry brands, Platinum Guild International, Rakuten Advertising and Affiliate Marketing Dynamics […]

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period. Despite concerns of inflation on back-to-school items, we still saw increased sales YoY. This is promising news as we head into the peak retail season for Holiday 2022.   Sales, Conversion Rates, and […]

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the pandemic, Americans are optimistic about booking travel for the rest of 2022 and into the new year. While some are continuing to make most of […]

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss […]