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Rakuten Advertising Blog
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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Rakuten Advertising | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Insights

Affiliate Advertiser Spotlight: Jetson

By Rakuten Advertising | June 25, 2020

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

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Insights

How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

By Alex Comiskey | June 17, 2020

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

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How Financial Brands Can Use Data to Attract More Quality Customers

By Alissa Degreef | June 5, 2020

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]

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How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

By Rakuten Advertising | May 26, 2020

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. […]

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Commerce, Consumers & COVID-19: Vertical Commission Growth

By Rhiannon Farrar | April 29, 2020

It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new […]

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Affiliate Marketing 101: What is Affiliate Marketing?

By Rakuten Advertising | April 27, 2020

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting […]

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Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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Insights

The Rakuten Advertising Direct to Consumer Report: Uncovering How Consumers Engage with Digitally Native Brands

By Rakuten Advertising | March 31, 2020

Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the […]

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