Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report

Travel is not just making a comeback; it is booming. With personal travel set to triple and business travel to double in 2023, a wave of unprecedented opportunities are hitting the scene. To discover when, how, and where consumers plan to travel, we surveyed over 1,000 Americans about their upcoming travel plans.

Access the full travel report to uncover the strategies for finding savvy jetsetters at the point of inspiration and learn how to leverage the affiliate channel to outperform your goals.

Here are a few key highlights from the report, no passport required:

Wanderlust for deals

With the rise in costs and inflation, everyone is seeking out deals, but no industry is feeling this pressure more than travel. Consumers are putting in more time and effort to find the perfect deal, with the majority seeking out deals, coupons, cashback, or reward points.

To fulfill these travelers’ wanderlust for deals, turning to the affiliate channel can help you grab their attention from the point of inspiration to when they book their tickets.

#TravelInspo

Digital-savvy travelers are looking to social media for #travelinspo. With the ease of restrictions comes the wave of travel influencers posting their exotic trips and excursions on their Instagram stories, TikTok feeds, and YouTube channels. This enticing content has led to an increased interest in going abroad for new experiences.

Nearly 40% of social media users follow travel influencers and get inspiration for their next trip from these travel content creators.

The influence of creators has increased exponentially, drawing in brands and consumers alike. To leverage the power of the creator economy, consider adding an influencer strategy to your existing marketing mix with an affiliate or hybrid payment model.

Take your affiliate marketing strategy to new heights

Affiliate marketing and travel go together like road trips and playlists. Through the dynamic mix of travel content sites, influencers, cashback, and rewards, affiliate marketing is there to be the compass of a successful digital marketing strategy. Learn how to leverage the power of affiliate in your latest travel campaign with our new report.To discover more vertical-specific insights including airline, hotel, cruises, excursions, and more, access our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions.