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Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.

Considering expanding into new markets? Rakuten Advertising’s award-winning global affiliate strategies show how the best of the best are taking on the world.

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.

Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships! A huge congratulations to all of our winners and we wish […]

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop. 

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!

The 2024 US Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Golden Link Awards will take place at Optimism 2024, register today to secure your spot to Optimism and the Golden Link Awards!