Search results for: publisher

187 results for 'publisher'

Audience Engine: Making Personalization and Segmentation Simple

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.
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RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value

The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.
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Marketing Strategies

Outthink and Outperform: Award-Winning Full-Funnel Affiliate Strategies

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
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Unlock Game-Changing Insights with Affiliate Conversion Journey

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
Marketing Strategies

RAIC Insights: The Importance of a Marketing Strategy for Publishers 

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). 
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Marketing Strategies

RAIC Insights: Best Practices for Working with Different Publisher Models

RAIC showcases the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink and outperform. In our latest RAIC Insights, Matheus Campos from Savings United shares his best practices for working with different publisher models.
Rafael Bonfa - member of the Rakuten Advertising International Collective
Marketing Strategies

RAIC Insights: Demonstrating How a Strong and Profitable Affiliate Program Delivers Brand Goals

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
Marketing Strategies

RAIC Insights: A Publishers Wishlist for Q4 

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
Publisher Spotlight: TrooVRS

Publisher Spotlight: Entering the Metaverse with trooVRS

Find out how trooVRS became Rakuten Advertising’s first metaverse-focused partner and where Founder Adrian Whant sees affiliate and the metaverse intersect.

New and Diverse Publisher Models for 2022

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.

Affiliate Marketing 101: What is Affiliate Marketing?

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
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Rakuten Advertising – Publisher Payment Update

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities.