The 2022 Golden Link Award Winners

Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27^th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!

A huge congratulations to all of our winners and we wish them ongoing success in their affiliate programs and campaigns.

• Advertiser and Publisher Collaboration: Lancome x Dealmoon
• Affiliate Manager of the Year (Advertiser): Prescilla Pelayo of Sephora
• Affiliate Manager of the Year (Publisher): Josephine Nieh of 55Haitao
• Best Global Strategy: Microsoft
• Best Influencer Strategy: Bloomingdales
• Best Multi-Channel Performance: Vans
• Top Performing New Advertiser: Quontic Bank
• Top Performing New Publisher: Forbes
• Best Use of Data-Driven Marketing: UpSellit
• Lifetime Achievement Award: Kristine Ritchie of Dealmoon
• Most Innovative Campaign: Urban Outfitters x Apartment Therapy
• OPM/Agency of the Year: Gen3 Marketing
• Advertiser of the Year: Wells Fargo
• Publisher of the Year: Afterpay

Thank you again to our esteemed panel of judges who share our passion for performance marketing and our mission to drive the industry forward.

• Peter Figueredo – Partner & Head of Client Services for House of Kaizen and Affiliate Benchmarks
• Melissa Campanelli – Editor-in-Chief and Content Director of Total Retail and co-founder of the Women in Retail Leadership Circle
• Chris Trayhorn – Founder and CEO of mThink
• Tricia Meyer – Executive Director of the Performance Marketing Association

Again, congratulations to all our 2022 Golden Link Award winners!