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Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.

We are honored to announce the 2023 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at our annual DealMaker event in La Quinta, California on May 1st.

Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.”

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.  

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! 

We are honored to announce the 2021 Golden Link Award finalists! A big congratulations to everyone nominated.

Rakuten Advertising held the first-ever Digital DealMaker event on Wednesday, June 23rd. While DealMaker is typically hosted in-person across major cities, this year we chose to bring engaging speakers and and impactful networking opportunities to everyone’s homes.

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.