UpSellit, a fully managed cart abandonment solution, drives major growth for Floom Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced […]

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded […]

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit. Describe your brand and […]

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

*This blog was adapted from a post by Rhiannon Farrer in our APAC team. Throughout 2019, one of the common themes we’ve seen is the changing tides of consumer experiences and […]