Transforming Compliance for Financial Services
The Golden Link Awards Return to DealMaker Europe 2022
DealMaker Europe: Doing Business Shouldn’t Be This Much Fun
Publisher Spotlight: Reward – get closer to consumers, drive incremental sales and lasting loyalty
Reward is a Card Linking Publisher that powers the best bank customer engagement programmes in the world. Occupying a unique space between retailers and banks, Reward helps advertisers to get […]
Read MoreDiverse Publisher Models for Driving Creativity and Innovation within Affiliate Campaigns
New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance. Gone are the days when advertisers could rely on one or two publishers […]
Read MoreRAIC Members Explain the Importance of a Marketing Strategy for Affiliate Publishers
Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). The blueprint demonstrates the importance of […]
Read MoreRAIC Publishers Share Their Top Tips for a Successful Q4
The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]
Read MoreRising Stars – Publisher models to look out for in 2021
Throughout 2020 publishers and brands have had to adjust to continually shifting consumer behaviours as the world moved in and out of lockdown. Brands looked to make up for lost […]
Read MoreThe Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter
Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]
Read MorePublisher Showcase: UpSellit
Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit. Describe your brand and […]
Read MoreRakuten Advertising – Publisher Payment Update
Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]
Read More*This blog was adapted from a post by Rhiannon Farrer in our APAC team. Throughout 2019, one of the common themes we’ve seen is the changing tides of consumer experiences and […]
Read MorePublisher Spotlight: Stylight
Stylight are one of Rakuten Marketing’s publishers, specialising in collating the very best fashion, home and living, and beauty products. After sponsoring both DealMaker London and DealMaker Munich, we sat […]
Read More