Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, […]

Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]

Financial brands put a heavy focus on finding the right audiences for their products. For those in the credit card space, this translates into identifying customers who have a quality […]

Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 […]

Graduation Day is a rite of passage in our society, a day marking the recognition of the completion of one journey and the beginning of another. The Class of 2020’s […]

We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most. […]

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]