‘Moments’ in Media Planning – How to Increase Strategic Impact
The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb […]Read More
4 Ways the Pandemic Will Impact Future Shopping Trends
Last year, businesses faced countless uncertainties generating both positive and negative results on U.S. retail. Learn more in our infographic: Pandemic: Year in Review. While many stores closed for statewide […]Read More
New and Notable Publisher (MoneyCrashers.com) on the Rakuten Advertising Network.
With summer fast approaching, check out this great new publisher on our platform. Partner with them today to bring some heat to all your summer campaigns. MoneyCrashers.com (SID: 2629491) MoneyCrashers.com […]Read More
Back to Basics: Understanding Cookieless Tracking and iOS 14.5
Cookieless tracking continues to be a topic dominating the industry and the conversation isn’t going away any time soon. As consumer concerns over privacy and how their personal data is […]Read More
This year, on June 23rd Rakuten Advertising will host Digital DealMaker, a first of its kind virtual event experience. This one-day event will mimic what previous attendees experienced in-person only now, guests will […]Read More
Want to Drive Consumers Back In-store? 3 Reasons to Launch an In-Store Affiliate Campaign Right Now.
Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores. As vaccines continue to roll out across the country and states begin to loosen restrictions, […]Read More
Suitcases at the Ready – Travel Industry Prepares to Reopen
As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international travel or local ‘staycations’ presents a wealth of opportunity for the travel industry. SimilarWeb data has revealed […]Read More
Rethinking the Customer Journey Within Advertising Campaigns
A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse […]Read More
Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners.
From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our […]Read More