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Insights

Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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Insights

Consumers, Commerce & COVID-19: Understanding what consumers are buying

By Rhiannon Farrar | April 15, 2020

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]

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News

What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3

By Matt Lindner | April 14, 2020

Data privacy has been top of mind with most of us in the digital space over the past few years. Last year, Apple released an update to its Intelligent Tracking […]

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Marketing Strategies

Commerce, Consumers, & COVID-19: What Advertisers Can Do to Adapt

By Matt Lindner | April 8, 2020

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all. Routines, both personal and professional, are impacted. Shoppers are taking a closer look at their […]

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Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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Insights

The Rakuten Advertising Direct to Consumer Report: Uncovering How Consumers Engage with Digitally Native Brands

By Matt Lindner | March 31, 2020

Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the […]

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Marketing Strategies

How to Adjust Your Digital Marketing Strategy Quickly

By Matt Lindner | March 25, 2020

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments. […]

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News

Looking After Our People and Clients

By Matt Lindner | March 18, 2020

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and […]

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Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

By Katie England | March 12, 2020

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]

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News

Announcing the Rakuten Advertising Agency Program

By Alissa Degreef | March 9, 2020

From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success. To better provide agencies with the necessary […]

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