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DealMaker USA 2023 Highlights

DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!
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RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value

The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.
Publisher Spotlight - SavingsCares Hero

Publisher Spotlight: Introduces Affiliate Fundraising Initiative: SavingsCARES

We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at to hear about the exciting innovations that has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.

The 2023 Canada Financial Affiliate & Consumer Trends Report

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.
GLA Winners 2023

The 2023 Golden Link Award Winners

Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!
Marketing Strategies

Building Invaluable Partnerships within the Affiliate Channel

Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.

Hitting the Magic City: Highlights from PI Live Miami 2023

Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.

The Rise of “Bleisure Travel” and What It Means for US Issuers

It’s no secret that travel was adversely affected by the coronavirus pandemic- at one point in 2020, the TSA processed just 90,510 passengers in a day, a far cry from the 2.4 million processed in 2019. And while in the three years since the pandemic began, pure leisure travel has rebounded to pre-pandemic levels, business travel has not.

2023 Golden Link Award Finalists!

We are honored to announce the 2023 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at our annual DealMaker event in La Quinta, California on May 1st.

Affiliate Reporting Tools that Make Campaigns More Successful

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

US Report: Navigating 2023’s Shifting Landscape of Financial Needs

Performance marketing is the key to success in the ever-changing financial landscape. From economic changes to interest rate increases, consumers are looking for new credit cards and bank accounts as they adapt to the changing tides of the financial market.
Palm Springs CA

Palm Springs: What to Do, See, and Eat around Palm Springs, CA

It's time to secure your spot for DealMaker USA. It's going down near sunny Palm Springs, California this year! Don't miss out on the hottest networking, learning, and fun-in-the-sun event of the year.