Grow With Optimism Spotlight: Partake
Outthink to Outperform: How to Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black […]
Read MoreHighlights from DealMaker Canada 2022
Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.” We […]
Read MoreThe Power of Context – A Messaging-First Society
Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key […]
Read MoreOuthinking to Outperform: Rakuten Advertising Takes Home 7 Wins at the GPMA’s
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer […]
Read MoreWhat Jewelry Brands Need to Know Before the Holidays
As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave […]
Read MoreWickfire: Reaching Global Consumers and Fueling Powerful Win-Win Incentives
Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what […]
Read MoreRakuten Advertising Launches Affiliate: The Resilient Revenue Driver Featuring Insights from RAIC
While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability […]
Read MoreAs summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period. Despite concerns of inflation on back-to-school items, […]
Read MoreAfter two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022! DealMaker Canada will […]
Read MoreDriving Bookings Through Online Travel Aggregators in 2022 and Beyond
Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the […]
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