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Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Ivan Pena | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

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Insights

Publisher Spotlight: Student Price Card (SPC)

By Rakuten Advertising | August 11, 2020

  Tell us a little bit more about your company: SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers […]

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News

New and Notable Publishers on the Rakuten Advertising Network for August 2020

By Rakuten Advertising | August 4, 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, […]

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Insights

Hand Sanitizer, Tissues, Masks Top Back to School Shopping Lists

By Matt Lindner | July 29, 2020

Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]

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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Matt Lindner | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Matt Lindner | July 8, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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News

New and Notable Publishers on the Rakuten Advertising Network for July 2020

By Rakuten Advertising | July 2, 2020

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at […]

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News

What is CCPA and How Can Your Business Ensure Compliance?

By Michelle Attar | July 1, 2020

The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]

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Marketing Strategies

RevTrax Q&A: Leveraging the Affiliate Channel to Drive Store Traffic as Lockdowns Lift

By Matt Lindner | June 30, 2020

The COVID-19 pandemic has had an indelible impact on the physical retail industry. Non-essential retailers around the world, including department stores, sporting goods, and apparel retailers, have been forced to […]

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Insights

Affiliate Advertiser Spotlight: Jetson

By Matt Lindner | June 25, 2020

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

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