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Marketing Strategies

The Benefits of an O2O Affiliate Strategy

By Rakuten Advertising | September 17, 2020

Online-to-offline strategies, otherwise known as O2O, have been gaining rapid momentum in the affiliate marketing industry over recent years. Many may think that this trend is on the decline since […]

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News

New and Notable Publishers on the Rakuten Advertising Network for September 2020

By Rakuten Advertising | September 9, 2020

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to […]

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News

Announcing Rakuten Advertising’s Certification for Agency Account Managers

By Rakuten Advertising | September 8, 2020

Agencies have always been important partners to us at Rakuten Advertising. Over the years we have worked collaboratively to help the brands they represent exceed their affiliate marketing goals through […]

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Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

By Rakuten Advertising | September 1, 2020

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

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News

Rakuten Advertising Wins Publisher’s Choice of Network

By Rhiannon Farrar | August 31, 2020

Rakuten Advertising is pleased to share that on Tuesday, the 25th of August we were voted the Publisher’s Choice of Network at the Performance Marketing Awards. The 14th Performance Marketing […]

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News

Rakuten Advertising Places Four on 2020 US Search Awards Shortlist

By Rakuten Advertising | August 24, 2020

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients. The US Search Awards announced that not […]

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Events

New Virtual Offering! Register for our Publisher Partnership Series

By Krystyna Lijek | August 20, 2020

Starting on August 27th, Rakuten Advertising is bringing you an eight week virtual Publisher Partnership Series! This new series is designed to create opportunities for our advertisers and publishers to […]

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News

74% of Americans Will Not Change Holiday Spending on Family Members This Year

By Rakuten Advertising | August 18, 2020

Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]

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Insights

3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update

By Rakuten Advertising | August 12, 2020

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices. With the upcoming iOS 14 release in September, Apple is […]

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Insights

Publisher Spotlight: Student Price Card (SPC)

By Rakuten Advertising | August 11, 2020

  Tell us a little bit more about your company: SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers […]

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