Announcing the Rakuten Advertising 2023 Preferred & Platinum Agency Partners

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.
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Know your Dates: 2023 Retail Marketing Calendar

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.

DealMaker USA 2023 – Registration Now Open!

It’s time! Everyone’s favorite performance marketing conference is back again! We are thrilled to announce that our performance marketing community can connect once again this year at Rakuten Advertising’s DealMaker USA 2023!
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Golden Link Awards – Nominations Open!

The 2023 Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. 

Rakuten Advertising Named mThink’s Best Affiliate Network 12 Years in a Row!

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.
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Rakuten Advertising Launches New Influencer Marketing Offering

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the democratization of content creation, with more people identifying as creators or influencers.
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Marketing Strategies

Shake Up Your 2023 Strategy with Advanced Affiliate Tech

Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs.
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Holiday 2022 Shopping Trends: Expectations vs. Reality

In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up with another short survey to see if their anticipated spending and gifting went according to plan.
2022 Award Wins Blog

Rakuten Advertising Took Home the Gold in 2022

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.
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Outthink and Outperform: 2023 Affiliate Trends

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.

Cyber Week 2022 Recap

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.
AfroTech 2022


This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference. AFROTECH is the largest Black tech conference that brought together 20,000+ Black tech innovators during a series of digital and in-person events from November 13th through the 17th. The conference was filled with dynamic programming on emerging trends, networking […]