Affiliate Insights for Publishers: Gen Z influencer posing for a photo
Marketing Strategies

Affiliate Insights for Publishers: Preparing for Q4 in an ever-shifting e-commerce landscape

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviors and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
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Insights

The Power of Credit Card Co-Branding in an Experience Economy

Unlock the power of credit card co-branding in our latest blog written by Mark Jackson, Manager, Client Services on our Financial Vertical team. Understand the impact of co-branding on travel, luxury experiences, and envy-inducing adventures. Read more to find out how credit cards are reshaping brand perception and customer loyalty in an ever-evolving landscape.
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Insights

Pre-Holiday 2023 Shopping Trends and Insights

Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.
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Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling Affiliate Marketing Myths – Part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
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Publisher Spotlight: Julia Rodrigues, Senior Direction, Customer Success at FlexOffers - headshot
Insights

Publisher Spotlight: FlexOffers

A recongnized global leader in performance marketing, FlexOffers partners with thousands of the world’s top brands to deliver unlimited strategic growth. Read our latest spotlight and hear first-hand how the FlexOffers team can accelerate performance for your brand.
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Rafael Bonfa - member of the Rakuten Advertising International Collective
Marketing Strategies

RAIC Insights: Demonstrating How a Strong and Profitable Affiliate Program Delivers Brand Goals

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
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Insights

Savvy Jetsetters: Maximizing Affiliate Conversions with our Latest Travel Report

Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.
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Millenial marketer goes back to basics to understand the impact of a cookieless tracking on affiliate programs
Marketing Strategies

Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing

The forthcoming iOS updates are going to bring major shifts to the affiliate marketing industry. Learn everything you need to know to navigate iOS 17 and MacOS Sonoma, complete with actionable insights from test scenarios.
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News

The Benefits of Personalization and Audience Targeting for Affiliate Publishers

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.
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News

Rakuten Advertising Wins Martech Breakthrough Innovation Award 2023

We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!
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Marketing Strategies

Taking on the World with Award-Winning Global Affiliate Strategies

Considering expanding into new markets? Rakuten Advertising’s award-winning global affiliate strategies show how the best of the best are taking on the world.
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Nick Rouquette, Director of Partnerships and Ecosystem, SaleCycle
Insights

Publisher Spotlight: SaleCycle

Since 2010, SaleCycle has led in affiliate collaboration, driving engagement across sectors like fashion, luxury, and telecom. Trusted globally, they innovate for brands like Vodafone and ASICS, envisioning AI, chatbots, and most recently, display retargeting with Rakuten Advertising. Reshaping affiliate marketing, SaleCycle ensures brand success. Read the entire spotlight now to hear more!
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