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Rakuten Advertising Blog
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News

How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Matt Lindner | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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Marketing Strategies

How to Grow Men’s Athletic Apparel Lines with Affiliate Marketing

By Liz Nordlinger | February 5, 2020

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

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Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

By Matt Lindner | February 4, 2020

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]

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Insights

Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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News

Thank you for making us the #1 affiliate network for the 9th year

By Jamie Rademacher | January 21, 2020

We are excited and honored to have been voted the best affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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News

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

By Alissa Degreef | January 15, 2020

Direct to Consumer brands (D2C) are becoming increasingly more popular, which drives a need for new ways to stand out in an already competitive online landscape. Purple, a comfort product […]

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Events

10 Reasons to Attend DealMaker Scottsdale 2020

By Krystyna Lijek | January 13, 2020

DealMaker Scottsdale 2o2o is almost here! Whether you need more convincing or more leverage to convince your boss to let you attend, this list will help. The following are 10 reasons […]

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Marketing Strategies

2020 New Year’s Resolutions for Digital Marketing Professionals

By Matt Lindner | January 7, 2020

The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020. […]

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