Search results for: 'holiday'

Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world.

The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more!

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign.

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.  

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, marketers need to navigate yet another unprecedented back-to-school shopping season. 

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid placements can be a time-consuming ordeal.

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.