Search results for: 'holiday'

Australian holiday shoppers are shopping fewer sessions—but with bigger intent. Creators shape discovery, marketplaces drive scale, and app‑centric loyalty turns browsers into buyers. We break down what’s working across Australia and APAC, from smarter coupons to fraud safeguards.

Asia-Pacific is home to some of the world's largest and most vibrant economies. It's no surprise that shopping is a popular pastime for many in the region. Get ready for 2024 and mark your calendars with our definitive list of key shopping dates.

2022 was undoubtedly another year of plot twists – but this can be positive. If you flip the switch you’ll see the challenges as opportunities, and the Rakuten Advertising team is here to help. We've put in the groundwork to prepare you for the busiest shopping peaks of the year.

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

Cyber Week 2025 in Australia marked a pivotal shift in peak season shopping. What was once a four-day sprint has become a month-long marathon. This article will cover the key consumer behaviours and decisions that influenced the retail sales and order volume across the peak sales season in Australia.

November ushers in the festive shopping season, with Click Frenzy already behind us and Black Friday and Cyber Monday approaching. Shoppers are increasingly mindful of their spending due to rising living costs. Click Frenzy 2023 revealed a strong start, with a 28% YoY sales increase on day one. Aussies are prioritising travel with accommodation as the top category, gearing up for the holiday season. Read on to find out more.

Holiday season is just around the corner and with it brings new publishers to our network: BuzzFeed, Cheddar, hummgroup & Loyalty Republic. More on our blog.

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including jewellery, apparel & accessories and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024

Some would have you believe that affiliate marketing is a bottom-of-the-funnel, last-click strategy for pushing out your latest discounts – technically, that’s not true. Affiliate is a channel proven to help increase conversions and a fantastic way to reach savvy shoppers. But it’s also so much more than that.

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend.