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Insights

The Road to Recovery: Publishers Optimistic in the Run Up to the Golden Quarter

By Rhiannon Farrar | October 27, 2020

Covid-19 has caused a shift among advertisers towards short term planning, publishers note New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate […]

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News

Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 6, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practising social distancing, Mother’s Day 2020 […]

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Marketing Strategies

Rakuten Marketing Speaks Exclusively with Andrew Banks from Plastiq.it

By Rhiannon Farrar | November 6, 2019

The holiday shopping period is well and truly upon us. Singles’ Day and Click Frenzy take place next week and Cyber Weekend at the end of this month. For retailers, […]

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Marketing Strategies

Advertiser Webinar | What is Commerce Content and How to Prepare for the Holiday Shopping Season

By Rhiannon Farrar | September 11, 2019

Commerce content has become a key revenue stream for publishers. Key industry leaders including Conde Nast, Hearst, Huffington Post and Buzzfeed have put it at the centre of their businesses […]

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Marketing Strategies

Making the Most of Your Multi-Channel Marketing Holiday Strategies

By Rakuten Advertising | October 23, 2018

Q4 is well underway and the holiday period is right around the corner! For brands this means it’s time to plan, strategise and finalise holiday planning across all marketing channels. […]

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Insights

RAIC Insights: Planning for Peak Shopping Season During Times of Economic Uncertainty

By Rakuten Advertising | August 25, 2022

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some […]

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Marketing Strategies

Sophie Stickland Describes What Makes Cashrewards Publisher of the Year at the 2021 Golden Link Awards, APAC

By Rakuten Advertising | January 13, 2022

Rakuten Advertising sat down with Sophie Stickland, Head of Client Services at Cashrewards, to talk about how the team supports brand partners through its innovative products and highly engaged audiences. […]

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Insights

November Wrap-Up 2021: Black Friday Leads Holiday Shopping Growth

By Rakuten Advertising | December 13, 2021

As we head towards the finish line of 2021, the results of the November holiday and peak shopping period are in. With the month including the key retail dates of […]

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Insights

Click Frenzy outperforms Singles’ Day in Australia as marketers look to Cyber Weekend

By Rakuten Advertising | November 23, 2021

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can […]

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News

Meet the New Publishers of the Quarter: BuzzFeed Australia, Cheddar, hummgroup & Loyalty Republic

By Rakuten Advertising | November 10, 2021

Holiday season is just around the corner making it the perfect time to highlight some of the new and notable publishers in our Asia-Pacific affiliate network including BuzzFeed, Cheddar, hummgroup […]

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