Search results for: 'holiday'

Explore the leading holiday shopping trends of 2025, as Canadian Cyber Week highlights a surge in digital engagement and evolving consumer preferences. From apparel to gifts and toys, discover how these trends are shaping the retail landscape and what they mean for brands and shoppers in the year ahead.

Affiliate Marketing Insights for Canadian ecommerce brands: Discover how to win the holiday season with a Canada‑first calendar, CAD pricing and duties transparency, published shipping cut‑offs, winter‑ready fulfillment, and a diverse affiliate mix—including cashback, editorial, deal forums, extensions, and creators—plus a Boxing Week plan to drive repeat purchases.

We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviours. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.

DealMaker Canada 2025 was a standout among Canadian affiliate events, bringing together top advertisers, publishers, and agencies for two days of networking, learning, and dealmaking. Read our full recap of this leading affiliate event in Toronto!

The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more!

Unlock the key to Award-Winning Full-Funnel Strategies! Discover the secrets behind Rakuten Advertising's top-performing marketing strategies that have secured prestigious awards across the globe. Elevate your marketing game and achieve success throughout the entire funnel.