Search results for: holiday
10 results for 'holiday'
October 27, 2020Insights
Publishers Optimistic for Holiday Shopping
New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.
May 10, 2021Marketing Strategies
Travel Industry Prepares to Reopen
As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.
March 16, 2020Insights
Mother’s Day Strategies for Success
It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.
December 13, 2022Marketing Strategies
Advertising in Economic Uncertainty
Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period.
July 22, 2020Insights
The Road to Recovery: 2020 Shopping Peaks Re-Imagined
COVID-19 has impacted the way people conduct business and how consumers purchase and interact with brands. In-fact, June saw the global retail forecast for 2020 revised down by over 10%, with e-commerce now anticipated to reach US$190.79 billion.
January 22, 2021Events
2021 Global Retail Events
As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
May 30, 2023Marketing Strategies
Outperform with full-funnel affiliate strategies
Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.
September 30, 2022Insights
Affiliate Travel Trends
There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while.
October 20, 2022Marketing Strategies
The Power of Context – A Messaging-first Society
Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.
November 9, 2020Marketing Strategies
Client Success Story: GAME
Comparison Shopping Services (CSS publishers) leverage Google Shopping placements to promote products and services. Providing a seamless user experience, CSS publishers drive quality traffic resulting in new customer acquisition for brands that have seen sales increase by 67%.