Search results for: 'holiday'

Cyber Week 2025 revealed a new European holiday shopping landscape: France saw a surge in early-week purchases and higher order values, while the UK and Germany continued to concentrate sales and engagement on Black Friday. Discover how these trends are redefining retail strategy across the region.

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.

New findings in the ‘Road to Recovery’ from Rakuten Advertising highlight that almost half (49%) of affiliate publishers have seen site traffic increase since the onset of the COVID-19 pandemic. The majority of publishers (44%) also expect traffic levels for the 2020 peak shopping period to exceed pre-COVID-19 levels.

It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.

The British approach to travel planning reveals a blend of tradition and pragmatism. Our latest consumer survey dives into 2025 travel trends and shows a market that’s motivated, research-heavy, and surprisingly open to influence. Below is a high-level look at what’s moving UK travellers from “maybe” to “booked.” For exact percentages, channel rankings, and demographic splits, grab the full report with insights from the US, UK, and Australia.

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while. 

Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period.

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan.