Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Search results for: holiday
Insights

Pre-Holiday Shopping Insights 2022: Consumer Shopping Trends To Look For This Holiday Season

By Rakuten Advertising | August 9, 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to […]

Read More
Insights

2021 Holiday Shopping and Cyber Week Highlights

By Rakuten Advertising | December 16, 2021

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.  Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving […]

Read More
Marketing Strategies

2021 Holiday Travel Insights for Advertisers

By Rakuten Advertising | September 22, 2021

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven […]

Read More
Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Holiday Planning  

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]

Read More
Insights

Introducing The New Rules Holiday Checklist for Digital Marketers

By Rakuten Advertising | November 10, 2020

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]

Read More
Insights

How to Connect with More Canadian Shoppers this Holiday Season

By Rakuten Advertising | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

Read More
News

74% of Americans Will Not Change Holiday Spending on Family Members This Year

By Rakuten Advertising | August 18, 2020

Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]

Read More
News

Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 7, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]

Read More
Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Rakuten Advertising | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

Read More
Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Rakuten Advertising | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

Read More