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Insights

Introducing The New Rules Holiday Checklist for Digital Marketers

By Rakuten Advertising | November 10, 2020

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]

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Insights

How to Connect with More Canadian Shoppers this Holiday Season

By Rakuten Advertising | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

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News

74% of Americans Will Not Change Holiday Spending on Family Members This Year

By Rakuten Advertising | August 18, 2020

Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]

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News

Consumers, Commerce & COVID-19: Holiday strategies during a pandemic

By Rhiannon Farrar | May 7, 2020

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Rakuten Advertising | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Rakuten Advertising | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

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News

Connect with Holiday Shoppers of All Ages With Social Media Marketing

By Rakuten Advertising | December 13, 2019

The use of social media during the holidays has the potential to sway plenty of purchasing decisions in the final days of the shopping season. Our 2019 holiday consumer report, […]

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Marketing Strategies

Curate Holiday Gift Guides to Make Holiday Shopping Easier

By Rakuten Advertising | December 3, 2019

Holiday gift shoppers need help finding the right gift. The good news for publishers is, they’re open to suggestions. Here are ways publishers can create tailored holiday gift guides. A […]

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Marketing Strategies

Setting Yourself Up for Online Success During the Holiday Season

By Rakuten Advertising | November 18, 2019

The fourth quarter has historically been retail’s busiest season, and the 2019 holiday season is shaping up to be the biggest one yet. Data from Rakuten Marketing’s just-released 2019 Unwrapping […]

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Insights

Consumer Survey Report: Unwrapping the Holiday Shopper 2019

By Alissa Degreef | November 6, 2019

There’s a lot at stake for brands this holiday season. eMarketer projects that 2019 will be the first-ever trillion-dollar holiday season. With interest running high and shoppers ready to spend, […]

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