Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.  Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving […]

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven […]

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]

On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

The use of social media during the holidays has the potential to sway plenty of purchasing decisions in the final days of the shopping season. Our 2019 holiday consumer report, […]