Search results for: holiday

83 results for 'holiday'

Pre-Holiday Shopping Insights 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.

Insights: Holiday Consumer Shopping Data

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.
An image of two women looking at paperwork
Marketing Strategies

RAIC Insights: Holiday Planning is More than Cyber Week

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   

Holiday 2022 Shopping Trends: Expectations vs. Reality

In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up with another short survey to see if their anticipated spending and gifting went according to plan.
Marketing Strategies

2021 Holiday Travel Insights for Advertisers

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers. 

E-commerce & Jewelry: New Buyer Insights & Holiday Trends

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.

2020 Cyber Week (and more) Recap

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

Travelers Plan to Spend More and Travel Farther in 2022.

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022. 

2021 Holiday Shopping and Cyber Week Highlights

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

New and Notable Publishers on the Rakuten Advertising Network for October 2020

Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.

Singles’ Day 2022 Recap

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.
Female consumer opening online shopping purchases

202101-GMT-3249-2021-Global Marketing Holiday Calendar- timeline (4)