Search results for: 'holiday'

Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.

Uncover the pivotal holiday shopping trends of 2025, where Cyber Week in the United States achieved an unprecedented amount of sales. This remarkable surge highlights a significant shift in consumer behavior, particularly in the footwear, beauty, and consumer goods sectors. As we explore the data that defines this year's holiday shopping landscape, you'll gain valuable insights into how these trends are shaping the retail environment and influencing purchasing decisions.

Holiday shopping is starting earlier, with consumers setting budgets and retailers prepping for a Q4 surge. A survey of 15,000 shoppers highlights the importance of early campaigns, discounts, free shipping, and buy-now-pay-later options. Find out the best ways to integrate affiliate strategies to capture attention and drive sales and sleigh this holiday shopping season.

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.

Affiliate Marketing Insights for Canadian ecommerce brands: Discover how to win the holiday season with a Canada‑first calendar, CAD pricing and duties transparency, published shipping cut‑offs, winter‑ready fulfillment, and a diverse affiliate mix—including cashback, editorial, deal forums, extensions, and creators—plus a Boxing Week plan to drive repeat purchases.

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers. 

In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up with another short survey to see if their anticipated spending and gifting went according to plan.

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert.

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our US clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including beauty, footwear, toys, video games, and more, as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024!