Get Ahead of 2023 with Rakuten Advertising’s Affiliate Trends
Cyber Week 2022 Recap
Grow With Optimism Spotlight: Partake
Domestic Travel is Recovering to Pre-Pandemic Levels
Holiday 2022 Shopping Trends: How Consumer Plans Changed
In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up […]
Read MoreShopper Insights and Analysis from Our 2022 Consumer Research Survey
Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to […]
Read MoreWhat Jewelry Brands Need to Know Before the Holidays
As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave […]
Read MorePre-Holiday Shopping Insights 2022: Consumer Shopping Trends To Look For This Holiday Season
It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to […]
Read More2021 Holiday Shopping and Cyber Week Highlights
Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving […]
Read More2021 Holiday Travel Insights for Advertisers
As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven […]
Read MoreRAIC Insights: Catering for the New Retail Calendar with Holiday Planning
Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]
Read MoreIntroducing The New Rules Holiday Checklist for Digital Marketers
Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]
Read MoreHow to Connect with More Canadian Shoppers this Holiday Season
Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]
Read More74% of Americans Will Not Change Holiday Spending on Family Members This Year
Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]
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