2020 Cyber Week (and more) Recap
YouTube: Why Advertisers Should Press Play in Q4
Introducing The New Rules Holiday Checklist for Digital Marketers
Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double […]
Read MoreHow to Connect with More Canadian Shoppers this Holiday Season
Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]
Read More74% of Americans Will Not Change Holiday Spending on Family Members This Year
Holiday spending on family members might be the only aspect of life that is somewhat “normal” in 2020. The COVID-19 pandemic has undoubtedly had a significant aspect on all aspects […]
Read MoreConsumers, Commerce & COVID-19: Holiday strategies during a pandemic
On Sunday, we celebrate Mother’s Day in Australia, Brazil, Canada, Germany and the United States. With varying lockdown restrictions in place, and many still practicing social distancing, Mother’s Day 2020 […]
Read More2019 Cyber Week Performance: Extending Holiday Deals Pays Off
Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]
Read MoreOptimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers
Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]
Read MoreConnect with Holiday Shoppers of All Ages With Social Media Marketing
The use of social media during the holidays has the potential to sway plenty of purchasing decisions in the final days of the shopping season. Our 2019 holiday consumer report, […]
Read MoreCurate Holiday Gift Guides to Make Holiday Shopping Easier
Holiday gift shoppers need help finding the right gift. The good news for publishers is, they’re open to suggestions. Here are ways publishers can create tailored holiday gift guides. A […]
Read MoreSetting Yourself Up for Online Success During the Holiday Season
The fourth quarter has historically been retail’s busiest season, and the 2019 holiday season is shaping up to be the biggest one yet. Data from Rakuten Marketing’s just-released 2019 Unwrapping […]
Read MoreConsumer Survey Report: Unwrapping the Holiday Shopper 2019
There’s a lot at stake for brands this holiday season. eMarketer projects that 2019 will be the first-ever trillion-dollar holiday season. With interest running high and shoppers ready to spend, […]
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