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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Matt Lindner | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Matt Lindner | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

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News

Connect with Holiday Shoppers of All Ages With Social Media Marketing

By Matt Lindner | December 13, 2019

The use of social media during the holidays has the potential to sway plenty of purchasing decisions in the final days of the shopping season. Our 2019 holiday consumer report, […]

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Marketing Strategies

Curate Holiday Gift Guides to Make Holiday Shopping Easier

By Matt Lindner | December 3, 2019

Holiday gift shoppers need help finding the right gift. The good news for publishers is, they’re open to suggestions. Here are ways publishers can create tailored holiday gift guides. A […]

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Marketing Strategies

Setting Yourself Up for Online Success During the Holiday Season

By Rakuten Advertising | November 18, 2019

The fourth quarter has historically been retail’s busiest season, and the 2019 holiday season is shaping up to be the biggest one yet. Data from Rakuten Marketing’s just-released 2019 Unwrapping […]

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Insights

Consumer Survey Report: Unwrapping the Holiday Shopper 2019

By Alissa Degreef | November 6, 2019

There’s a lot at stake for brands this holiday season. eMarketer projects that 2019 will be the first-ever trillion-dollar holiday season. With interest running high and shoppers ready to spend, […]

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Marketing Strategies

2019 Holiday Infographic: Navigating the Holiday Roadmap

By Alissa Degreef | October 9, 2019

To increase performance during the most anticipated shopping season of the year, it’s important to utilize data-driven insights to prep your holiday marketing strategies. In this 2019 holiday infographic, brands […]

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Marketing Strategies

How to Fine-tune Holiday Search Strategies to Fuel Store Traffic During the Holidays

By Claire Sheils | October 7, 2019

More online shoppers are picking up online orders in store, creating a major advantage for brands with physical locations heading into the busy 2019 holiday shopping season. Brands can utilize […]

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Marketing Strategies

How to Plan a Successful Holiday Search Strategy

By Lauren Bennett | October 2, 2019

The holiday season is a crucial one for search marketers regardless of which products you are promoting. Shopper interest is at its peak and traffic is spiking, and because of […]

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Marketing Strategies

How to Tell the Best Stories During the Holiday Shopping Season

By Matt Lindner | September 30, 2019

Digital marketers need to be thinking about the types of stories they want bloggers to tell about their products in order to set themselves up for holiday sales success. According […]

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