Search results for: "digital marketing"
180 results for '"digital marketing"'
June 18, 2020
Marketing Strategies Commissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives
In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.
September 9, 2020
News New and Notable Publishers on the Rakuten Advertising Network for September 2020
September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.
December 16, 2020
Insights 2020 Cyber Week (and more) Recap
Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.
February 3, 2021
Events 2021 Global Retail Calendar
As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
July 26, 2021
News Rakuten Advertising Shortlisted for 4 US Search Awards
Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients.
August 23, 2021
Insights How to Increase Brand Loyalty with Travelers in 2021
As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021.
December 16, 2021
Insights 2021 Holiday Shopping and Cyber Week Highlights
Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues.
April 1, 2022
News Rakuten Advertising Wins Skai ShopAble Award in Data Intelligence
Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.
September 16, 2022
Events Registration for DealMaker Canada is Now Open
After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022!
December 1, 2022
Events AFROTECH 2022
This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference.
February 2, 2023
News Rakuten Advertising Named mThink’s Best Affiliate Network 12 Years in a Row!
We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.
April 25, 2024
Insights US Report: The Year of the Empowered Financial Consumer
Explore key findings from our 2024 consumer finance survey of 15,000 US consumers on financial behaviors, highlighting the impact of FinFluencers, how and where consumers are looking for their next financial service, and strategic affiliate marketing insights that will bring financial brands to the forefront of consumer minds.