Search results for: "digital marketing"

180 results for '"digital marketing"'
Marketing Strategies

Commissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives

In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.
News

New and Notable Publishers on the Rakuten Advertising Network for September 2020

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
Insights

2020 Cyber Week (and more) Recap

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.
Events

2021 Global Retail Calendar

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
News

Rakuten Advertising Shortlisted for 4 US Search Awards

Our Search team at Rakuten Advertising continues to generate industry recognition for the innovative solutions and strategies that we provide to our clients.
Insights

How to Increase Brand Loyalty with Travelers in 2021

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021. 
Insights

2021 Holiday Shopping and Cyber Week Highlights

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 
News

Rakuten Advertising Wins Skai ShopAble Award in Data Intelligence

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.
Events

Registration for DealMaker Canada is Now Open

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022!
AfroTech 2022
Events

AFROTECH 2022

This past month in Austin, Texas, the Black Employee Alliance ERG represented Rakuten at AFROTECH™ Conference.
News

Rakuten Advertising Named mThink’s Best Affiliate Network 12 Years in a Row!

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.
Finance Report Launch Blog Hero
Insights

US Report: The Year of the Empowered Financial Consumer

Explore key findings from our 2024 consumer finance survey of 15,000 US consumers on financial behaviors, highlighting the impact of FinFluencers, how and where consumers are looking for their next financial service, and strategic affiliate marketing insights that will bring financial brands to the forefront of consumer minds.