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The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!

We are honored to announce the 2023 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at our annual DealMaker event in La Quinta, California on May 1st.

It’s no secret that travel was adversely affected by the coronavirus pandemic- at one point in 2020, the TSA processed just 90,510 passengers in a day, a far cry from the 2.4 million processed in 2019. And while in the three years since the pandemic began, pure leisure travel has rebounded to pre-pandemic levels, business travel has not.

Rakuten Advertising’s award-winning affiliate innovation showcases how leading brands Microsoft, MAC and Forever New are outdelivering expectations.

As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.