Search results for: "digital marketing"

64 results for '"digital marketing"'

Affiliate Marketing 101: What is Affiliate Marketing?

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in 2020, more than double the $5.95 billion they spent in 2016. This post reveals how travel marketers can leverage affiliate marketing to increase bookings.
Marketing Strategies

Unlocking Success with Google Analytics 4: Migrating Your Account with Agency Support

With the recent launch of Google Analytics 4 (GA4), it is more important than ever to migrate from Universal Analytics to GA4. Below, we will explore three reasons why this transition is essential, and shed light on how agencies like Rakuten Advertising are both advocates and leaders in measurement evolution.
Marketing Strategies

How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, we are introducing the 2021 digital trends and uncovering possibilities in the digital marketing space to stay ahead of your competition and have a productive year.

Affiliate Trend Watch Panel 2023

Get exclusive insights into the latest Affiliate Trends from our panel session at DealMaker USA. Discover industry-first data, cutting-edge insights, and strategies to stay ahead of the game in affiliate marketing.
Marketing Strategies

RAIC Insights: The Importance of a Marketing Strategy for Publishers 

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). 
Publisher Spotlight - SavingsCares Hero

Publisher Spotlight: Introduces Affiliate Fundraising Initiative: SavingsCARES

We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at to hear about the exciting innovations that has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
Publisher Spotlight: TrooVRS

Publisher Spotlight: Entering the Metaverse with trooVRS

Find out how trooVRS became Rakuten Advertising’s first metaverse-focused partner and where Founder Adrian Whant sees affiliate and the metaverse intersect.
Marketing Strategies

Building Marketing Strategies for the Financial Industry 

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.  
Marketing Strategies

2022 Media & Performance Marketing Trends

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.