Skai has just announced that Rakuten Advertising and Backcountry have won the ShopAble Media Award in Data Intelligence. This award recognizes true innovation in leveraging data to meet set business objectives through Skai’s Signal Enhancement Tool. This strategy increased profitability and drove strong sales volume to enhance an already successful campaign.
The Skai ShopAble Media Awards honor consumer goods and retail brands and agencies for their use of Skai solutions in executing high-performing campaigns and delivering exceptional business results. This year attracted more entries than ever before, making this win truly exceptional.
Rakuten Advertising and Backcountry teams are thrilled for this win as they have been diligently working to build upon the already existing campaigns. Briana Rittersporn, the Senior Account Manager who is responsible for this exciting win, had this to say about her success with Backcountry: “We’re honored and excited to have won this award. We’ve been partners with Backcountry since 2017 and this award recognizes the best of what a strong partnership like ours can do. Backcountry’s trust in using first-party data in their paid search programs is a best-in-class practice for performance marketing, and the results (and this award) speak to that.”
Major congratulations to the Rakuten Advertising search team on this big win!
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