Insights

Navigating GA4: Updated Insights for Affiliate Advertisers

Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality.
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Marketing Strategies

Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel

This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale.
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Insights

Publisher Spotlight: Linkby

Rakuten Advertising’s latest Publisher Spotlight features Linkby and their Agency Growth Manager, Brittany Raymond. Read Now!
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Marketing Strategies

Smart Affiliate Commissioning Strategies

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.
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Publisher Q&A: Affiliate Peak Shopping Strategies. Dipa Shah headshot
Marketing Strategies

Skimlinks Q&A: Affiliate Peak Shopping Strategies

Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period.
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Events

DealMaker Europe 2022 Highlights

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making.
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mid-thirty, male marketer learning about intelligent tracking prevention technologies
Marketing Strategies

How marketers can overcome Intelligent Tracking Prevention and Regulation Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
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Marketing Strategies

RAIC Insights: Best Practices from Savings United

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.
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Millenial marketer goes back to basics to understand cookieless tracking for affiliate
Marketing Strategies

Surviving iOS 17: Your Guide to Cookieless Tracking and Affiliate Marketing

With the upcoming iOS updates, it’s critical to grasp the profound changes affecting the affiliate marketing industry. Our experts reveal all you need to know to prepare for iOS 17 and MacOS Sonoma, including actionable insights for test scenarios. 
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A group of marketers celebrating award wins.
News

Rakuten Advertising outshines with 7 Global Performance Marketing Awards

We’re proud to announce that we have won seven Global Performance Marketing Awards including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.
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Marketing Strategies

RAIC Insights: The Importance of a Marketing Strategy for Publishers

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of affiliate marketing as a strategic digital channel, and for publishers, showcases how they can add value and increase monetisation opportunities.
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News

Rakuten Advertising named #1 Affiliate Network

Rakuten Advertising Named Best Affiliate Network by mThink for 10th  Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader.
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