Rakuten Advertising Publisher Spotlight: Global Savings Group - Director of Account Management, Juan Mazzotta
Insights

Publisher Spotlight: Global Savings Group

Global Savings Group empowers shoppers to get the most out of life by providing them with the best savings, cashback and deals. Read our latest spotlight and hear first-hand how Global Savings Group is helping brands around the world deliver outstanding results for brands.
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Insights

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.
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Events

The Highlights of DealMaker Europe 2023

More than 500 industry-leading advertisers, publishers and agencies joined us at DealMaker Europe 2023 for a day full of connection, learning, growth and of course, fun! Discover the highlights that made this year truly unforgettable.
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Insights

Rakuen Advertising Launches Linkless Code Tracking

Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels. Now, brands can elevate their affiliate strategy and reach consumers where they choose to spend their time - on social media, connected TV, print media, podcasts, or beyond.
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Marketing Strategies

Publisher Showcase: UpSellit

Our Publisher Showcase highlights an innovative publisher from the Rakuten Advertising Affiliate Network. This week we sat down with Anthony Villegas Director of Marketing at UpSellit.
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Events

Webinar | Affiliate and Influencer Marketing Strategies for a Changing Economy

Join our team of experts and learn how aligning your influencer and affiliate strategies can create campaigns that outperform.
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Marketing Strategies

Publisher Spotlight: Savoo

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space.
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"A man seated in a home setting, smiling at the camera while holding a cardboard box in one hand and a VR headset in the other. A smartphone mounted on a tripod is positioned in front of him, suggesting he is recording a video. The background features shelves with books, plants, and decorative items, while the surface in front of him has electronic gadgets, creating a casual yet professional content creation setup.
Insights

Influencer Trends to Watch: Trend #5 The Influencer Effect

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
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Millennial woman with black glasses and a grey sweater looks at a black laptop with a Gen X man with black glasses in a blue sweater. They're reading about future-focused affiliate tracking.
Marketing Strategies

Future-Focused Tracking Solutions

We're committed to maintaining the highest standards in integration integrity and conversion security. As a leading global network for over 25 years, we navigate the complexities of today's landscape on behalf of our clients and publishers to bring them the most innovative, robust, flexible, and reliable integrations and attribution solutions.
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News

Google’s reversal on deprecating third-party cookies

While Google’s shift may raise concerns about affiliate marketing, the good news is that it has no impact on Rakuten Advertising’s affiliate tracking technology or the tracking capabilities of our network and partners. Our tracking solutions are built to be robust, effective, and reliable, adapting seamlessly to environmental changes such as these.
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Google Spam Update: Man and daughter shop online using a credit card
News

Google Spam Update and Its Impact on Affiliate Marketing

The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing.
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Marketing Strategies

Avoid FOMO this Peak Shopping Period

November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’
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