Events

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. RAIC participants brought perspectives from fashion and beauty to finance and technology, and from publishers representing every model - content, cashback, card-linked offers and more.
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Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling affiliate marketing myths – part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
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Insights

Reflections from RAIC

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. To say that we were pleased with how they went is something of an understatement – the enthusiasm, willingness to contribute openly and positively, knowledge and expertise was incredible.
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Marketing Strategies

Benefits of Affiliate Marketing

Affiliate marketing is one of the oldest forms of advertising, however, uncertainty of the past few years has led more brands to utilise affiliate to reach consumers, support retention and create brand loyalty. Here we explore how affiliate marketing has evolved and the benefits it brings to brands and publishers.
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RAIC Insights, Trolle - Frau freut sich über neue Bestellung
Marketing-Strategien

RAIC Insights entlarvt Affiliate-Marketing-Mythen – Teil 1

Das Rakuten Advertising International Collective (RAIC) hat es sich zum Ziel gesetzt, Strategien und Schritte aufzuzeigen, mit denen Sie Ihr Affiliate-Denken verbessern können, sowie Ihnen die Werkzeuge an die Hand zu geben, um den Markt zu übertreffen und Kampagnen zu entwickeln, die sich für Ihr Unternehmen auszahlen. In unserem neuesten Beitrag stellt Dave Trolle, Gründer der Digitalberatung und Affiliate-Marketing-Spezialisten Customer First Digital, einige der häufigsten Mythen rund um das Affiliate-Marketing vor und erklärt, wie man sie ausräumen kann. Bleiben Sie dran für den zweiten Teil von Dave in den kommenden Wochen!
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Rakuten Optimism Venue
News

Rakuten Optimism 2025 | Official Highlights

Rakuten International's Optimism event, held in sunny Carlsbad, California, marked a triumphant return with nearly 1,000 global attendees. This year's theme, "Fueling Meaningful Connections," was brought to life through a series of engaging panels, keynote speeches, and networking opportunities. The event celebrated the best in affiliate marketing, offering insights and innovations from industry leaders and fostering powerful partnerships across the globe.
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Femme spécialiste de la publicité examinant les rapports sur le parcours de conversion des affiliés sur son ipad.
Événements

Les réflexions du collectif RAIC

Les premières réunions de notre collectif RAIC (Rakuten Advertising International Collective) se sont tenues il y a déjà quelques semaines.
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Stratégies marketing

Les avantages du marketing d’affiliation

Alors que le marketing d'affiliation est l’une des plus anciennes formes de publicité, les marques commencent à peine à reconnaître la véritable valeur de ce canal.
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Marketing-Strategien

Die Vorteile des Affiliate-Marketings

Affiliate-Marketing ist eine der weltweit ältesten und effektivsten Werbeformen – und doch beginnen Marken erst heute, die Vorteile dieses Kanals zu erkennen.
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News

Benefits of Affiliate Marketing

Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channel’s true value.
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Rafael Bonfa - member of the Rakuten Advertising International Collective
Marketing Strategies

RAIC Insights: Demonstrating how a strong and profitable affiliate program delivers brand goals

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at AliExpress, outlines how to get C-suite buy-in for affiliate marketing.
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Rafael Bonfa - member of the Rakuten Advertising International Collective
Marketing Strategies

RAIC Insights: Demonstrating How a Strong and Profitable Affiliate Program Delivers Brand Goals

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
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