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The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Matheus Campos, Senior Partnerships Manager at Savings United, outlines the best practices for working with different publisher models.

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.

Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate products and updates.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  

Ready to revolutionise your CTV advertising game? CTVision+ is live in the UK, bringing you immediate reach across a curated ecosystem of premium publishers — no more fragmentation, just streamlined success for your advertising. CTVision+ is your key to European streamers. Let's get into it. 

Rakuten Advertising’s latest Publisher Spotlight features Linkby and their Agency Growth Manager, Brittany Raymond. Read Now!

We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide 'The Programmatic CTV Opportunity in Europe'.

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.

In this series we celebrate the people who work with CTV daily, sharing best practices in CTV advertising to help you outthink and outperform. In this interview Maribel Vivancos, the Director at Finecast, Spain delves into why CTV is the ultimate channel for optimal targeting in your campaigns.