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Insights

Affiliate Advertiser Spotlight: Jetson

By Matt Lindner | June 25, 2020

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh […]

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Marketing Strategies

Gloomy Weather Presents an Opportunity for Travel and Health Advertisers

By Matt Lindner | February 19, 2020

If it feels like you haven’t seen the sun yet in the new year, well…depending on where you live, you’re not that far off. Many parts of the country, including […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Nicole Pace | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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News

Advertiser Spotlight: Function of Beauty

By Alissa Degreef | May 9, 2019

This edition of Affiliate Advertiser Spotlight features Function of Beauty, an innovative beauty brand that understands the importance of personalization. Rakuten Marketing highlights one of its affiliate advertiser clients, Function […]

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News

Affiliate Advertiser Spotlight: Calvin Klein

By Daniel James | July 24, 2018

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Calvin Klein, a fashion house offering modern and sophisticated clothes and accessories for men and women.  […]

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News

Advertiser Spotlight: Klorane USA

By Alissa Degreef | June 26, 2018

This edition of Affiliate Advertiser Spotlight features Avène USA, a marketing technology solutions and sponsor for Rakuten Marketing DealMaker New York! This week we caught up with Trisha Dowling from […]

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Insights

Influencers’ Strong Connection to Followers Shows New Advertiser Benefits

By Daniel James | August 14, 2017

Influencers’ ability to connect with customers is huge – and extremely beneficial to brands. As the “Year of the Influencer” continues, experts are studying the effects that influencers have had […]

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Marketing Strategies

7 Advertiser Affiliate Marketing Strategies to Ace Back to School Marketing

By Daniel James | July 6, 2017

Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?

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Insights

5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

By Daniel James | February 28, 2017

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn’t mean it’s easy! Learn common mistakes that can be made when partnering with influencers and how […]

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News

Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

By Rakuten Advertising | January 30, 2017

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert […]

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