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The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.

Taylor Swift said, “this is a new year. A new beginning. And things will change.” While some see change as scary, we at Rakuten Advertising view it as an opportunity. For advertisers and publishers to be successful this year, they will need to change their thinking and how they run their affiliate programs.

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign.

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.

Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimize the conversion journey to deliver outstanding results for brands.

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.