Search results for: advertiser
147 results for 'advertiser'
August 9, 2023
Insights CTVisionaries Episode 4: CTV’s potential as a performance channel
CTV’s potential as a performance channel is re-writing the rules of a dynamic audience experience. Discover why in our fourth episode of CTVisionaries.
November 4, 2021
Marketing Strategies Media Strategies for Peak Planning
The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.
December 13, 2022
Marketing Strategies Advertising in Economic Uncertainty
Tis the season…for award winning advertising. The holiday season puts advertising in the spotlight, with brands competing to get in front of viewers during this peak shopping period.
November 16, 2023
Insights Publisher Spotlight: 55Haitao
55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
August 18, 2023
Marketing Strategies CTVisionaries Episode 5: Top Emerging Trends in CTV
Stay ahead of the competition with episode 5 of CTVisionaries, as our experts uncover and explore the top emerging trends in CTV.
August 31, 2023
Marketing Strategies CTVisionaries Episode 6: The evolution of ad experience on CTV
In the final episode of CTVisionaries, our experts equip you with the knowledge to elevate your CTV strategy by nailing the ad experience.
February 17, 2021
Marketing Strategies How marketers can overcome Intelligent Tracking Prevention and Regulation Challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
July 28, 2022
Marketing Strategies Smart Affiliate Commissioning Strategies
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel.
December 7, 2022
Insights Outthink to Outperform: 2023 Affiliate Trends
It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.
January 4, 2024
Insights Publisher Spotlight: Skimlinks
Skimlinks, a Taboola company, is the leading commerce content solution provider for publishers and advertisers. Read our latest spotlight and hear first-hand how Skimlinks is helping brands optimise the conversion journey to deliver outstanding results for brands.
February 11, 2020
News Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
March 2, 2022
News Rakuten Advertising: Ukraine Update
Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.