E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

We are excited and honoured to have been voted the #1 affiliate network for the 9th consecutive year by you, our partners and peers in the industry. Our teams are […]

  Update: The safety and well-being of our clients, partners, team and communities are of the utmost importance to everyone at Rakuten Advertising. Because of the evolving global situation with […]

*This blog was adapted from a post by Rhiannon Farrer in our APAC team. Throughout 2019, one of the common themes we’ve seen is the changing tides of consumer experiences and […]

Over the last couple of years, Cyber Week has seen exponential growth here in the UK. What began in the US in the 1940s as a day to kick-start the […]

Rakuten Marketing to serve as exclusive ad-seller for Rakuten TV’s first-of-its-kind ad-supported video-on-demand (AVOD) service Seven internationally-renowned brands, including Nissan and Booking.com, will use innovative advertising on the new AVOD […]

The holiday season is undoubtedly the most important date in the marketer’s diary. During the gift buying season, shopper profiles can fluctuate significantly as 70% of the world’s consumers seek […]

Nissan signs on as “Founding Partner,” advertising on first-of-its-kind ad-supported video-on-demand service in Europe Rakuten Advertising will be the exclusive advertising seller for the new ad-supported video-on-demand (AVOD) service in […]