It’s now been over a month since the world entered lockdown. People have adapted to becoming teachers and at-home fitness gurus, and to conducting business over zoom. With these new lifestyle demands come changes to how people consume media and shop. This week, our resource centre Consumers, Commerce & COVID-19 features insight into how consumers […]

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities between advertising and publishers. The change in providers gives us the ability to make direct deposit payments to publishers in 74 countries. Following our four-phase […]

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening lockdown measures; in the UK 99-year-old Captain Tom raised close to £30M for the NHS; and globally, musicians united to support frontline healthcare workers and […]

At every level across the Rakuten organisation we are learning about what it means to be a sustainable business, and to see how we can support our clients and partners in their own efforts too. We are setting goals, engaging our staff and leadership and getting expert advice on how we can address the social […]

For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The industries that we operate in are no different, especially as people’s needs and priorities change week-to-week based on their circumstances and the restrictions of their local governments.

Rakuten Advertising is proud to have partnered with Internet Retailing to produce the Strategies for growth eBook. In the highly competitive online retail sector, the need for growth is imperative. Yet achieving that growth can be challenging with many retailers today choosing to focus on looking further afield and expanding into new territories. The Internet […]

Priorities are continuing to shift as the COVID-19 pandemic evolves, which is impacting us all.

This article was first written by Rakuten Advertising's APAC Director of Strategy and Marketing Samantha Deavin for AdNews. 

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels and our U.S. e-commerce panel more closely than ever, so we can shed light on changing consumer habits and the advertising strategies that are driving the most success amidst our current climate.

As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it's a priority for us at Rakuten Advertising to provide our advertisers, publishers and partners with ongoing support and guidance as we all adapt to the new norm.

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and foremost, focused on making sure that everyone’s health and safety are taken care of during this difficult time.

It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.