Insights

The Road to Recovery: 2020 Shopping Peaks Re-Imagined

COVID-19 has impacted the way people conduct business and how consumers purchase and interact with brands. In-fact, June saw the global retail forecast for 2020 revised down by over 10%, with e-commerce now anticipated to reach US$190.79 billion.
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Yuly Gonzalez- Director of Search
Marketing Strategies

Search Strategies For New-To-Online Consumers

Yuly Gonzalez, Director of Search at Rakuten Advertising APAC highlights strategies for retailers looking to engage new-to-online consumers following the COVID-19 pandemic.
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Marketing Strategies

Client Success Story: Hotel Chocolat

Founded in 2004, Hotel Chocolat is a British chocolatier and a unique type of chocolate company that connects luxury chocolate making and retailing with cocoa growing – it is one of the world’s few chocolate makers to grow their own cocoa.
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Insights

AVOD: The Time Is Now

Consumers believe they are missing out on video-on-demand content due to lack of availability and price, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights.
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Marketing Strategies

Affiliate Marketing and the Wider Marketing Mix

In its most basic form, affiliate marketing is a performance-based marketing channel whereby brands partner with publishers and pay them an agreed commission rate based on actual performance.
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Marketing Strategies

Search Strategies of Offline Success

Marisol Rossi Gonzalez, Rakuten Advertising’s Senior Manager of Search, discusses how retailers can develop an online strategy to support the reopening of stores. Also known as O2O (Online to Offline).
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News

The Hidden Power of AVOD

The majority of consumers would watch targeted adverts to be able to access video content for free, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights. 
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News

Industry Profile: Marisol Rossi Gonzalez

This week we launch our Industry Profiles, showcasing the talent across Rakuten Advertising. First up, we speak our UK Senior Manager of Search, Marisol Rossi González.
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News

Global Vertical Trends Signal Evolving Market Needs

Over the course of the past week, there has been a string of good news stories from around the world.
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News

Sustainability Stories – TOMS

At every level across the Rakuten organisation we are learning about what it means to be a sustainable business, and to see how we can support our clients and partners in their own efforts too.
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Insights

Mother’s Day Strategies for Success

It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.
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Events

Rakuten Advertising Shortlisted for Eight PMA’s

Rakuten Advertising is honoured to announce that we have been shortlisted for eight awards at PerformanceIn's Performance Marketing Awards.
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