The 14th Performance Marketing Awards (PMAs) hosted by PerformanceIN, recognises the work of performance marketing leaders across the UK. This year, we’re honoured to receive two wins, the first for our work with Cult Beauty in the Best Managed Affiliate Programme – Enterprise category.
2019 saw three key objectives for Cult Beauty and the affiliate channel: maintaining consistent Year-on-Year (YoY) growth while finding new revenue streams through new customers acquisition and new partnership verticals. Through a collaborative approach with publishers implemented by Rakuten Advertising and strategic recommendations, Cult Beauty achieved +58% YOY growth. The team also formed partnerships with a new era of publishers to create a new revenue stream for the affiliate channel.
The judges cited a “thorough and intelligent approach to power the brand to the next level” as key reasons for the win.
The second award was voted by our peers in the industry and saw Rakuten Advertising win the coveted Publisher’s Choice of Network award.
Speaking about Rakuten Advertising, our peers commented “the team there are awesome. The tools provided are excellent – the dashboard is very easy to use.”
Over the past 12-months, we’ve continued to invest heavily in new technology and products to deliver our goal of providing industry-leading technology that meets the needs of our publishers and enhances their performance. This has resulted in rapid growth across France and Germany, plus consistent double-digit growth in the UK, leading to 31% YoY growth in gross merchant sales across Europe. Additionally, we were able to facilitate over US$1 billion+ in publisher payouts over the 12 months.
Speaking on the win, our VP of Publishers, International Rakhee Jogia commented: “We’re so excited and proud to have been voted the Publisher’s Choice of Network and are really appreciative of our partners who took the time to vote for us.”
Jogia continued “It’s a real testament to the hard work of our publisher operations group across our services, customer support and product operations teams. Our move to a partner-focused strategy means we’ve had to spend time really understanding the market, our partners and our clients’ needs – and we have more work to do! This is only the beginning, until then congratulations to all of yesterday’s winners and our Publisher team.”
Contact our team to find out more about Rakuten Advertising’s award-winning affiliate network.