June 9, 2020Marketing Strategies
Search Strategies of Offline Success
Marisol Rossi Gonzalez, Rakuten Advertising’s Senior Manager of Search, discusses how retailers can develop an online strategy to support the reopening of stores. Also known as O2O (Online to Offline).
May 26, 2020News
The Hidden Power of AVOD
The majority of consumers would watch targeted adverts to be able to access video content for free, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights.
May 18, 2020News
Industry Profile: Marisol Rossi Gonzalez
This week we launch our Industry Profiles, showcasing the talent across Rakuten Advertising. First up, we speak our UK Senior Manager of Search, Marisol Rossi González.
April 22, 2020News
Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world.
April 20, 2020News
Sustainability Stories – TOMS
At every level across the Rakuten organisation we are learning about what it means to be a sustainable business, and to see how we can support our clients and partners in their own efforts too.
March 16, 2020Insights
Mother’s Day Strategies for Success
It was anticipated that in 2019 shoppers in the UK would spend £1.6 billion on their Mum’s during the Mother’s Day shopping period. Last year saw Mother’s Day moved from early March to the end of the month, a move that saw brands begin promoting the holiday later than usual and many questioned whether this would impact sales or not.
March 12, 2020Events
Rakuten Advertising Shortlisted for Eight PMA’s
Rakuten Advertising is honoured to announce that we have been shortlisted for eight awards at PerformanceIn's Performance Marketing Awards.
February 11, 2020News
Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.