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Publisher Spotlight: Revlifter – Personalised customer engagement that drives sales

By Anna Taylor | June 11, 2019

RevLifter is an AI-powered marketing technology provider helping brands increase revenue through intelligent offers that drive incremental sales. Their solution delivers personalised incentives to customers, based on unique browsing data and […]

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Events

Publisher Spotlight: Smarter Click

By Lisa Bruecher | May 15, 2019

Smarter Click are one of our technology publishers that specialise in conversion technology to help our clients make the most out of their website visitors. The Smarter Click team recently […]

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Marketing Strategies

Publisher Spotlight: Love the Sales

By Rakuten Advertising | April 29, 2019

Love the Sales is a retail aggregator, helping millions of consumers find and compare the best discounts on the products and brands they love. Winner of Tech Platform of the […]

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News
Browns Fashion launches US Affiliate Programme
By Anna Taylor | March 22, 2019

We’re excited to announce that our long-standing client, Browns Fashion has just launched a US affiliate programme on the Rakuten Marketing Affiliate Network. Browns is one of the world’s most […]

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Events
Publisher Spotlight: Honey – The Voucher Code Extension Giving Consumers the Confidence to Transact
By Rakuten Advertising | March 22, 2019

Honey is a browser extension which collates the Internet’s best coupons, voucher, and discount codes. Speaking in the Publisher Innovation Session at DealMaker London 2019 on 3rd April, we caught […]

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News

Publisher Spotlight: Mapp On Lead Generation for Advertisers

By Anna Taylor | March 18, 2019

Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to reach their potential. Alongside their many services, they […]

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Marketing Strategies
Publisher Spotlight: How Content Publisher Redu Drives Brand Awareness
By Lisa Bruecher | March 8, 2019

Publisher Spotlight: A Case Study of Influencer Marketing In this month’s episode of Publisher Spotlight, we interviewed publisher Redu, to better understand the value of content publishers and how influencer […]

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News
Rakuten Marketing Shortlisted for Five Performance Marketing Awards
By Anna Taylor | February 27, 2019

Alongside, our shortlisting in the Influencer Marketing Awards last week, we’re very proud to have been shortlisted for five awards in the 2019 Performance Marketing Awards. Now entering its 13th […]

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News
Lead Generation and Affiliate Marketing
By Anna Taylor | February 26, 2019

Lead generation is one of the most cost-effective ways to drive sales and build brand awareness – especially for advertisers who may have lost valuable consumer data due to GDPR. Here […]

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Insights
Rakuten Marketing Study: Influencer Marketing Gets More Sophisticated as Marketers Aim to Tackle Measurement Challenges
By Sarah Furbank | February 22, 2019

Our latest global study has revealed that the proportion of marketing budget being set aside for influencer marketing campaigns has nearly doubled over the past two years to reach 40% […]

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