While cookie deprecation brings new challenges, it also creates an opportunity for brands to regain consumer trust. Now is the time for the industry to band together to create better ads and use marketing strategies that enhance the online experience.

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise as the device of choice for consumers across the globe, advertisers can leverage the Rakuten Viber inventory to reach 1.1b unique global users where they choose to spend their time.

We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide 'The Programmatic CTV Opportunity in Europe'.

Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best practices for working PMP deals.

We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights.

The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. RAIC participants brought perspectives from fashion and beauty to finance and technology, and from publishers representing every model - content, cashback, card-linked offers and more.

The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.

Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV platform (Advertising-Video-on-Demand).

As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.

Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.