News

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

Do you ever find yourself asking, ‘what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecasting tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.  

We’re excited to have recently moved into a brand-new office in the heart of London. With our team and client portfolio expanding, we had outgrown our previous office in Queen Victoria Street. We required a larger, flexible office with ample meeting and event space.

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life.

We are pleased to announce that Rakuten Advertising has recently been awarded an EcoVadis Silver Medal in recognition of our continued commitment to improving sustainability across our business operations. This award places us in the top 25% of companies for sustainability.

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats.

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.