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No longer just a ‘relationships’ business, affiliate marketing is driven by automation and technology

By Rhiannon Farrar | May 4, 2020

This article was first written by Rakuten Advertising’s APAC Director of Strategy and Marketing Samantha Deavin for AdNews.  The affiliate marketing channel has developed around strong relationships between networks, advertisers […]

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Rakuten Advertising – Publisher Payment Update

By Rhiannon Farrar | April 28, 2020

Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities. This transition enables Rakuten Advertising to facilitate more global partnership opportunities […]

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Consumers, Commerce & COVID-19: Global Vertical Trends Signal Evolving Market Needs

By Rhiannon Farrar | April 22, 2020

Over the course of the past week, there has been a string of good news stories from around the world. Germany and Italy have started the process of slowly lightening […]

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Sustainability Stories – TOMS: Stand for Tomorrow Campaign

By Rhiannon Farrar | April 20, 2020

At every level across the Rakuten organisation we are learning about what it means to be a sustainable business, and to see how we can support our clients and partners […]

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Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Rhiannon Farrar | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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COVID19 – Adapting to the new norm in eCommerce

By Rhiannon Farrar | March 26, 2020

As the ongoing situation with COVID19 coronavirus continues to challenge the way people live their lives and conduct business, it’s a priority for us at Rakuten Advertising to provide our […]

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COVID-19: Looking After Our People and Our Clients

By Lisa Bruecher | March 18, 2020

The COVID-19 (coronavirus) pandemic has created a series of unprecedented challenges for all of us around the world on a personal and a professional level. Our thoughts are, first and […]

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How Rakuten Advertising Can Take Your Brand Global

By Rhiannon Farrar | February 17, 2020

E-commerce is becoming more and more global with consumers increasingly purchasing from international brands. In the UK alone, 35% of transactions driven for clients on our performance network are taking […]

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Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Rakuten Advertising | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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Q&A: How Brands Can Ensure They’re CCPA-Compliant

By Alissa Degreef | January 22, 2020

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]

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