News

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

At Rakuten Advertising, our teams celebrated Black History Month focusing on the theme: Revitalizing Our Mind, Body & Community.

Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the democratization of content creation, with more people identifying as creators or influencers.

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients.

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.