News

59 posts in 'News'
News

Product Update: Affiliate Forecasting

Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.
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Announcing the Rakuten Advertising 2023 Preferred & Platinum Agency Partners

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.
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Rakuten Advertising Named mThink’s Best Affiliate Network 12 Years in a Row!

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.
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Rakuten Advertising Launches New Influencer Marketing Offering

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the democratization of content creation, with more people identifying as creators or influencers.
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Rakuten Advertising Took Home the Gold in 2022

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.
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Rakuten Advertising Wins Big at the GPMA’s

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  
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New Report – Affiliate: The Resilient Revenue Driver

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.
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The 2023 mThink Blue Book Survey is Now Open

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!
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Rakuten Advertising – Shortlisted for Inaugural US Partnership Awards

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients.
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Rakuten Advertising Launches Interactive CTV Ad Formats

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.
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Rakuten Advertising Wins Skai ShopAble Award in Data Intelligence

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.
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Rakuten Advertising Shortlisted for Digiday Content Marketing Awards

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients.
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