News

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.

We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.

Our 19th annual DealMaker USA Golden Link Awards were held in La Quinta, California on May 2nd, 2023. Hosted by comedian Christi Chiello, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships!

We are honored to announce the 2023 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at our annual DealMaker event in La Quinta, California on May 1st.

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

At Rakuten Advertising, our teams celebrated Black History Month focusing on the theme: Revitalizing Our Mind, Body & Community.

Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.

Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.

We are honored to have been voted the Best Affiliate Network for the 12th consecutive year by our partners and clients in the industry.

The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the democratization of content creation, with more people identifying as creators or influencers.

This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.