56 posts in 'News'
February 1, 2023News
Rakuten Advertising Launches New Influencer Marketing Offering
The influencer marketing landscape has changed, with more consumers turning to creators for recommendations and brands increasing their spend in the channel. This, combined with tech advancements, is driving the democratization of content creation, with more people identifying as creators or influencers.
January 6, 2023News
Rakuten Advertising Took Home the Gold in 2022
This year was a banner year for Rakuten Advertising, we celebrated our 25th birthday, returned to our in-person DealMaker Events, and took home numerous notable industry awards.
October 18, 2022News
Rakuten Advertising Wins Big at the GPMA’s
Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.
September 21, 2022News
New Report – Affiliate: The Resilient Revenue Driver
While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue - one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers.
September 7, 2022News
The 2023 mThink Blue Book Survey is Now Open
We’re excited to announce that this year’s annual mThink Blue Book survey is now open!
August 9, 2022News
Rakuten Advertising – Shortlisted for Inaugural US Partnership Awards
Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients.
April 20, 2022News
Rakuten Advertising Launches Interactive CTV Ad Formats
Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.
April 1, 2022News
Rakuten Advertising Wins Skai ShopAble Award in Data Intelligence
Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.
March 28, 2022News
Rakuten Advertising Shortlisted for Digiday Content Marketing Awards
The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients.
March 2, 2022News
Rakuten Advertising: Ukraine Update
Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.
February 18, 2022News
Announcing the Rakuten Advertising 2022 Preferred & Platinum Agency Partners
From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success.
January 25, 2022News
Thank You for Naming Us Best Affiliate Network for the 11th Consecutive Year
We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.