News

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients.

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki. CTV Interactive Ad formats generate a higher level of engagement with audiences by combining dynamic and native ad elements with a call-to-action in the form of a QR or […]

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients.

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients.

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. These agency partnerships continue to move the industry […]

We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! 

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.

Rakuten Advertising today launched its industry-first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximize affiliate performance and understand the impact of budget changes. Affiliate Forecasting is available within our Insights & Analytics Portal (IAP) and sits alongside Trends, Custom Network Insights, and the Personalized Rewards Report.   Through this new feature, advertisers can […]

By now, marketers are well and truly aware that cookieless tracking is the gradual decline of browser support for third-party cookies. What they may not realize is that cookies are ending because they weren’t always used responsibly. By creating intrusive and annoying ad experiences, brands broke the trust of consumers. A sentiment echoed by the 34.6% of global consumers who opted in for iOS14.5 within weeks […]