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Marketing Strategies

RAIC Insights: Catering for the New Retail Calendar with Holiday Planning  

By Rakuten Advertising | August 18, 2021

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]

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Insights

2020 Cyber Week (and more) Recap

By Rakuten Advertising | December 16, 2020

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Rakuten Advertising | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Insights

Cyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More

By Rakuten Advertising | December 12, 2018

After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]

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Marketing Strategies

5 Marketable December Holidays You May Not Know About

By Alissa Degreef | December 6, 2018

Black Friday and Cyber Monday are in the clear and it’s time for winter strategies to be put into play. Marketers must now plan to finish out the year strong […]

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Insights

Case Study: A Cyber Monday Decline? What That Means for All of 2017

By Rakuten Advertising | January 12, 2017

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]

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Insights

Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

By Rakuten Advertising | August 31, 2016

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]

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Marketing Strategies

RAIC Publishers Share Their Top Tips for a Successful Q4 

By Rakuten Advertising | September 29, 2021

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]

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Insights

How to Connect with More Canadian Shoppers this Holiday Season

By Rakuten Advertising | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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