2021 Holiday Shopping and Cyber Week Highlights
Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. Like last year, consumers shopped earlier in the season. According to Rakuten Advertising data, the Wednesday before Thanksgiving […]
Read MoreRAIC Insights: Catering for the New Retail Calendar with Holiday Planning
Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels […]
Read More2020 Cyber Week (and more) Recap
Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week […]
Read More2019 Cyber Week Performance: Extending Holiday Deals Pays Off
Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]
Read MoreCyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More
After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]
Read More5 Marketable December Holidays You May Not Know About
Black Friday and Cyber Monday are in the clear and it’s time for winter strategies to be put into play. Marketers must now plan to finish out the year strong […]
Read MoreCase Study: A Cyber Monday Decline? What That Means for All of 2017
Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]
Read MoreAdvertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success
Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]
Read MorePre-Holiday Shopping Insights 2022: Consumer Shopping Trends To Look For This Holiday Season
It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to […]
Read MoreRAIC Publishers Share Their Top Tips for a Successful Q4
The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance. For […]
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