Search results for: Cyber Week

27 results for 'Cyber Week'
Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.

2020 Cyber Week (and more) Recap

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

2021 Holiday Shopping and Cyber Week Highlights

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

Cyber Week 2022 Recap

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.
An image of two women looking at paperwork
Marketing Strategies

RAIC Insights: Holiday Planning is More than Cyber Week

Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.   

Singles’ Day 2022 Recap

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.

Pre-Holiday Shopping Insights 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.
Marketing Strategies

RAIC Insights: A Publishers Wishlist for Q4 

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.

Know your Dates: 2023 Retail Marketing Calendar

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.

cyber week 2018 digital marketing results and trends


Insights: Holiday Consumer Shopping Data

Ready or not, the holiday shopping season is now upon us, and we have the insights to make sure you’re prepared for what’s to come. Shoppers are gearing up to spend their money on holiday gifting and retailers are ready to give them the best deals.

Cyber Week Thumb US

Cyber Week Breakdown by Day