2020 Cyber Week (and more) Recap
YouTube: Why Advertisers Should Press Play in Q4
2020 Cyber Week (and more) Recap
Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week […]
Read More2019 Cyber Week Performance: Extending Holiday Deals Pays Off
Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]
Read MoreCyber Week 2018 in Review: Consumer Behaviors, Digital Marketing Trends, & More
After all the excitement, anticipation and preparation, Cyber Week 2018 arrived. Consumers took advantage of the best deals they could find, while brands saw the results of their holiday marketing […]
Read More5 Marketable December Holidays You May Not Know About
Black Friday and Cyber Monday are in the clear and it’s time for winter strategies to be put into play. Marketers must now plan to finish out the year strong […]
Read MoreCase Study: A Cyber Monday Decline? What That Means for All of 2017
Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]
Read MoreAdvertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success
Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]
Read MoreHow to Connect with More Canadian Shoppers this Holiday Season
Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]
Read More2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers
The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]
Read MoreOptimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers
Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]
Read MoreGearing Up for Travel Deal Tuesday
Cyber Week tends to get all the headlines when it comes to digital marketing this time of year. But hotels, airlines, and other travel-focused advertisers will get their moment in […]
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